LinkedIn is a platform that was launched in 2003 for people who want to create a job profile or to create a profile for an organization or business. You will be able to add personal information such as work history, article writing and it is also another channel that helps companies to advertise jobs for their own companies. This platform also has a feature that allows you to communicate in text with anyone between users. For many businesses, LinkedIn is a powerful tool for sharing useful articles or tests. In addition, it can also determine marketing target groups more accurately. In many organizations, it can be applied in a variety of groups to expand the network even more. Moreover, another important feature is that professionals or business owners can create job titles so users know what jobs your company is looking for. This article will provide you with the guidelines you need to know. If you’re planning on marketing effectively on LinkedIn, we’ll walk you through these steps from installation to customization on LinkedIn together.   Setting Your Business LinkedIn Profile Establishing your LinkedIn company page is easy. You’ll use it to build brand awareness and promote your products and services to customers and prospects. The first is to click on the Work drop-down menu. It’s in the upper-right corner of the homepage of the website. Then click on Create a Company Page+. Upload a logo and cover image for your page. Update company information that is interesting and useful to your target audience or customers. Arrange your content to match your target audience. Promote your LinkedIn page to attract followers. Create a unique page to reach a specific audience. such as sending messages to different target audiences Updating your LinkedIn business profile is very important. You’ll be able to attract more followers in a relevant business. If you create one and leave the profile empty then it means nothing. Because you will need to keep your profile engaged with your followers at all times. In this section, we’re going to tell you how to get your profile to help keep your followers and grow your followers, which includes: Refreshing your LinkedIn profile branding means you’ll need to make your profile picture or cover photo attractive. This section will communicate the image of your organization and help create attractiveness for your organization. Checking the integrity of the links on your page if the links you have included are working. Clicking on it and it will lead your followers to the goals you set or not, such as YouTube video links, website video links, and other social media links. You need to constantly check out your LinkedIn activity and other company activity in your industry to increase your visibility and perspective. Check your page to make sure all the new images and updates you’ve made are correct. The reason you need to check and update your LinkedIn frequently is that LinkedIn, like any other social media platform, changes and updates frequently. …

Of course, the goal of every business is to have more customers but before they can become our customers, they must first become the lead. In this article, we’re going to talk about how to use Facebook ads to generate more leads for your business. Before getting into the main point of the article, if you don’t have a Facebook Ads account, you’ll need to create a Facebook Business Manager account first to complete the steps in this article. “Before those people can become customers, They must expect to be our Lead first.” What is lead? We have to understand clearly what the lead means first. Leads are people or businesses who “can” become our customers. For example, when they enter their name, email, or contact number for your business in person or by participating in some other way. Simply, if you have their contact information, they are your Lead. How to Keep Lead on Facebook  Now that you understand what Lead is, let’s look at how to increase your leads using Facebook Ads. Facebook is a platform with 1.7 billion users. We believe that everyone knows the platform but keep in your mind these 1.7 billion people aren’t all your customers! With this factor, it comes the first step of generating leads who are likely to be customers via Facebook ads. 1. Categorizing Your Target Audiences Although Facebook has a large number of users in the world of online marketing, there are many marketers like yourself waiting to compete with you to get their ads to their target audience. For this reason, you must describe or analyze your target audience or the identity of the buyer in detail. In categorizing audiences, we include demographic data and other types of data. In the next step, we’ll walk through how to select the customer attributes from the buyer personality to create an audience in Facebook Ads Manager. 2. Creating Custom Target Audiences In the first step, we have already learned how to research and analyze the characteristics of the target audience. Now, we’ll need you to create a new audience by creating a custom audience. All you have to do is find your audience’s interests and characteristics within the Facebook Insights tool and add them to the new audiences you create. When you’re done, you must ensure that you save and give your new audience a name. 3. Building New Lead Campaign You create a campaign under an objective named Consideration and then you select the “Lead generation” objective. Then, in the ad setting section, select your custom audience or the one you created earlier. Make sure that you set your budget, ad duration, and placement. Just like you would do with any other Facebook ad, modify your audience placement to best suit your audience. If you don’t know which placement is best for your audience, keep the settings in the automatic position. Otherwise, if you have a limited budget and still don’t know the best location for your target audience, …

Have you ever wondered why your competitors’ content is good? What is the secret? Competitor research is a mainstay of good Digital Marketing. Which ways will help you spy on your competitors on Facebook? Today we’re going to reveal 7 ways to help you keep track of the strategy and compete with your competitors. As we all know, Facebook is currently the most popular platform that Thai people choose to do online advertising to reach the target audiences and generate conversions for many businesses. It is said that every year Facebook will adjust its algorithm for improving its functionality and efficiency. Facebook has a variety of hidden tools that very few people know about. And today we are going to share those tools for you to further develop your Facebook strategy, but let me tell you that what we share is not illegal at all. So don’t worry. With the use of digital marketing on Facebook, we can learn about the strategies that our competitors used in promotion or advertisement, including easily competing for a market section via these tools. 1. Using Facebook Graph API for Learning Your Competitor Behaviors A few years ago, we’ve probably heard the news about Facebook being able to access our interests, location, or even our behavior. All of these data collectors are called Graph APIs. If you’re a developer, you’ll know that this tool is effective for linking your website to Facebook. Even if you’re not a developer, you can use this strategy to learn about the background of your competitors as well. However, when there are blind spots in Facebook’s protection of user data, hackers use these opportunities to steal users’ information. As the result, this makes Facebook’s system more stable and secure. But the Graph API is a tool providing you with enough information about your competitors. You can use it to analyze your competitor’s strategy. For example, if you want to see some information, you can just select the type of information you want to know and fill the information in the slot. 2. Learning How Your Competitors Send Message In case you don’t know, Facebook Messenger for Business is a game-changer in business competition. It might be worth taking a closer look at this part of its competitors because that’s one of the key signs, showing that Facebook continually gives all its values to ​​the Messenger application. One of the best parts of Facebook Messenger is that you can quickly and easily see what your competitors have planned. So, all you have to do is go to your competitor’s Facebook page. First, you can see their average response time. This indicates how much their strategy depends on Messenger and can provide you with benchmarks for improving your Facebook page engagement. Finally, if your competitors are using Messenger bots or auto-responders. You can interact with it directly from their page. It’s an easy way to see what your competitors use to attract interest from visitors and customers. This is an easy way …

  ” Collecting points for redeeming rewards “ Shopping lovers may feel “wow” because the best promotion campaign, which attracts many people to buy for points and collect them to redeem rewards, become one of the features of Facebook. And, today we are going to tell you more about this feature. When talking about Sephora, many girls may get the point because Sephora is a virtual cosmetic shop for every woman. Sephora initiates this program and uses it as an interesting strategy that boosts sales promotion. Facebook confirms that they start testing this new feature and make users can see the point collection through the application Facebook. Sephora will begin to launch this program in America first. However, we believe that when this feature comes to Thailand, many shoppers will be satisfied. Here’s how this feature looks like From the picture above, the Facebook users can connect the account that we used for point collection. So, after we connect, Sephora will offer privileges through the Facebook feed in no time. Why We Have to Pay Attention to This Feature This is because it is the first big advertising product from Facebook which concentrates on brand loyalty, making the brand access to personal information of the customer who has to get services before such as point data or rewarding. Not only the target audience, but the brand also contact its old customers again by using advertisement which is adjustable as customers want. When talking about safety, many people may be concerned that their information will be leaked and used in bad ways. Don’t worry because before you connect with this feature, the policy and agreement will show up so you have to make sure that you have read it thoroughly. What do you about the platform? This platform often innovates new things for the users. You can see that there is changing in the normal shops that makes many platforms adapt themselves to meet the need of their customers.  Web design in Bangkok – Web designers in Thailand – The expert of web designingOnly here at Yes Web Design Studio

For digital marketers, Chrome Extensions can save your time and make your life a lot easier. Today, we would like to introduce 6 Chrome Extensions that come to help you work with SEO more effectively. Have you ever heard that a good inventor must have good equipment? In marketing, there is indeed no way you will get good marketing without the help of effective equipment and tool. So, let’s get to know each beneficial extension. Grammarly  It is a language and grammar checker which is used for correcting articles or posts on a website and checking language errors in content. Buzzsumo  It is a tool be used for calculating social media marketing. The data will come in the form of metrics which we can create a real-time content production strategy, including brainstorming various ideas in choosing a topic for content creation. Keyword Suffer This extension will tell you information from around the world that where are the users from, what countries, and what keywords are relevant, and that they can continue to use? It also tells you how many domains there are, including having a top 10 ranking of backlinks in each URL. MozBar MozBar can give you access to an SEO overview for each website you visit or webpages that you save in SERPs. It will look at your website content, social media triggers, backlinks, as well as access to domains or website pages. SimilarWeb It allows you to access more in-depth information about engagement metrics such as traffic, time spent on site, bounce rate (User enters one page of the website and closes this page), and many more. In addition, we also get information about our target customers in the form of demographics and how much we have spent on content creation. Redirect Path This tool is more than just a tool for checking for broken links. It also helps us to resolve any technical issues that arise on our website. When we run the program and then get an error, a red symbol will appear and will turn green once it is fixed. This is an advantage that will let us know whether the link is ready to use or not. We hope that these recommended Chrome extensions will be advantageous and help your work smoother and easier. For more information: yeswebdesignstudio.com Facebook : yeswebdesignstudio Instagram : yeswebdesign_bkk Twitter : yeswebdesignbkk 

Facebook Launched Its New Feature “Messenger Rooms”, Making Your Meeting Easier and More Convenient When coming to Facebook, it is something that we are familiar with in our everyday life and use almost all the time. We believe that many people will have video calling with their friends on Facebook, but according to the latest news from Facebook, there will be a new feature launched. How will it be? What are the advantages? Let’s get to know more about this feature together. Nowadays, it can be considered as an era where AR and VR are new trends that gains much attention from society. Later, Facebook became interested in the real-time video such as WhatsApp and Messenger which have over 700 million active users who communicate every day. In many countries, video calling users through Messenger and WhatsApp are twice a year. With more and more live streams on Facebook and IG in the past March, Facebook made its decision to add this feature to make video calls feel smoother and more natural. Let’s See How Messenger Room Works! Messenger Rooms has the same function as a regular video call. But, the specialty of Messenger Rooms is that we don’t need to have or sign up for a Facebook account to use it. That means it’s easy to use by anyone. With Messenger Rooms, we can spend time with our friends, loved ones, or even like-minded people by creating a chat room through Messenger or Facebook. Moreover, we can also invite anyone to join the video call together even if they do not have a Facebook account. Looks more interesting, right? You don’t need to sign up or have a user account, you can use it and join many meetings without limitations during the Covid-19 period. Many universities have changed to study online. Many companies have online meetings. And, this may be an alternative way of communicating via video calling. Whether you are hosting a party, meeting, drinking with a group of distant friends. You can also share the video call to your timeline feed, group, or event. It is very easy and fun to try. And, soon this feature will be available on Instagram Direct, WhatsApp, and other Facebook-owned channels. If any of your friends or group create this chat room with you. You will find them on Facebook and be able to participate in many activities at the same time through this Messenger Rooms video call. You can join either from your smartphone or computer as well. There is no need to download any application to use this feature. If you have the Messenger app, you can use filters like the bunny ears filter and other features in the app. When you create a chat room. You can choose who can see it and who can participate in this chat room. Likewise, if it’s a secret conversation, you can also lock the chat room for preventing other people to join in. Messenger Rooms is now available in some countries …

When talking about E-commerce or digital marketing on our website, have you ever known about visitor behaviors? For example, on an E-commerce website, how many customers come to the website, look for what they want, or select to the shopping cart but not get into the payment session? Or how many times do they watch the video or click on the website? All in all, we can know via the marketing tool which is very popular among E-commerce Website and Company website. This magic tool is called Google Tag Manager by Google, used for tracking the behaviors of the website visitors to make them follow KPI. Looking at its name, you may think that you really can use it? It is much easier than you think. What you get from this article  How to Create and Set Up Google Tag Manager Basic Instructions The Benefits of Google Tag Manager How to Create and Set Up Google Tag Manager Today, we are here to explain and sum up how to set up Google Tag Manager for those who want to track visitor behaviors when they visit our website. Are you ready? Firstly, before you set up the software, you need to create an account at Google Tag Manager Official Website. On this page, there is no significant difference from how to set up google analytics. You must click Start for free for creating your account but if you already have Google Tag Manager, you do not need to create it again. If you are new to this one, just log in and create a new Google Tag Manager Account and Container. Google Tag Manager has the same functions as Google Analytics. It is used for companies, organizations, or E-commerce websites which inside Container can have many tags, triggers, or variables. After creating a Google Tag Manager account, where can we get a code? Google Tag Manager will provide code for set up on your website.  1. Firstly, you have to click the Container ID link at the right top corner beside Publish button and Preview button. 2. Another way is clicking in a Menu tab and choosing a container. After that click Install Google Tag Manager. After you do it following one of the ways, you will get code to add to your website. Then, add the code in the backend of the website at <Head>…*insert here*…</Head> as the picture is shown below. Let’s See the Tag We Set Up Can Work or Not After you install Google Tag Manager, you have to recheck that it can work. The way to find it is very easy. Just go to the webpage that you install. Right-click on the background of the website then select view page source and find the installed code by looking at gtm.js. The Basic Instruction Before starting, we would like to show you each process and how it works. The main structure of Google Tag Manager consists of 3 sections: Tag   Trigger  Variable The first section is Tag …

  You can better understand this article if you have read How to set up Google Tag Manager In this article, we will focus on how to track website visitor behaviors through Google Tag Manager or GTM in several forms which you can bring to improve your website by looking into in-depth information of the visitors. Let’s review Google Tag Manager before getting into this article. Do you remember…  What is Google Tag Manager? How does it work? Where can we get the result from tracking? The purpose of using this device is to get the information of website visitors which we can adjust by the device. After we get the data, we can use it for marketing strategy and also develop a business model. Google Tag Manager is tracking software used for website or application visitors which is easily used and effective. Moreover, you can use it for free and don’t need to code or have programming knowledge before. The structure of Google Tag Manager will be separated into 3 sections which are Tag, Trigger, Variable. These 3 sections work together for creating the instruction and tagging the instruction on our webpage. Sometimes, when you start using GTM, you might be doubt where you can find the result.  We would like to inform you first that this software just creates an instruction. To get the result, you must select to connect with Google Analytics for tagging and showing the result on the platform. Let’s start with the First Trigger “Page view”  What is pageview? How is it important? Have you ever wanted to know the number of website visitors of a website? GTM has one trigger acting as a collector software, recording and counting the number of page views on the website. This trigger is used with Tag and Variable by adjusting the condition such as all page views or some page views. At this point, you can assign that when this trigger occurs then the other trigger in page views will occur. For example, creating Trigger Page Views and then selecting Some Page View, after that, select Variable as Click Class (you can create Variable as you prefer). Then, choose to contain and insert wanted values. After the system check that the user access occurs as the condition. Trigger and Tag will work and the information will be sent to Google Analytics. The question is when Google Analytics can count and report Page View results. Do we still need to use GTM? The answer is yes because if you want to get in-depth information, using only GA is not enough. Thus, we have to use GTM for detailed and clear analysis.  Want to Know about Where Website Visitors Click, Try Using This Trigger “Click” Click is an algorithm designed for counting the number of website visitors and where they click the most on your website. The function of the Click trigger is adjustable because the types of clicks are categorized into 2 patterns: Every clicking on every element on …

Looking at the title, some may be confused that “Are we going to talk about the dessert called “Cookies”? The answer is no. Every interesting thing we will talk about is directly all-around “Website” things which are suitable for those who plan to have their website or questions about the safety of personal information. Have you ever wondered why sometimes a website is likely to remember your password and ID? or when you get into the online shop, select keeping your orders in the basket and come out the website without payment but later coming back to the online shop again, we found that the selected orders are still unchanged? What does that mean? Have you ever been curious about that? This is what we called a Cookie. There are many kinds of Cookie which can be categorized as follows: In the first process, a Cookie will remember your password when you save the password on a website. That means you don’t need to insert the password again when you revisit the website. A Cookie can remember a website you have visited and you can see you using websites from the menu “History” from that browsers. A Cookie can keep the information about your order in the basket on E-commerce websites. A Cookie shows advertisements based on your web surfing behavior. A Cookie can check the user accessing information Starting from the past year, we often heard the news about personal data protection, as known as PDPA in Thailand, and GDPR in foreign countries. Unfortunately, in Thailand, PDPA still showed no sign of when it will become effective. Many entrepreneurs or website providers usually inform their users that they will collect some information for user experience improvement. You can choose to accept the request or not. However, on some websites, you might not be able to access it without your permission. All in all, the way website providers uses for information collection is using Cookie which can be used for improving their services and analyzing business information in the future. In this article… The Advantages of Cookies The Disadvantages of Cookies The Type of Cookies Final Thoughts The Advantages of Cookies When mentioning Cookie, most service providers have their right in getting into user information such as your user behavior. That means your information will be collected and analyzed for the system development and usability pattern of that website, which can be utilized and answer users’ expectations. The advantages of Cookie consist of: Cookies will remember when you visit a website and will show some advertisement from any platforms which that ad will relate to you only. Cookies will save your username and password when you log in. You can log in again without typing your username or password again. *In some browsers, users may find the notification about remembering username and password before. If you choose “yes”, the cookies will immediately remember you. Cookies can remember your website use behavior so when you often search any information on search …