WEBSITE COLOUR SCHEME HOW TO CHOOSE When it comes to choosing a website colour scheme, some people may think it is as simple as picking their favourite colours. However, there are so many more colours can do for your website than attract its intended audience. While this may seem like a convoluted process that requires countless trials and errors, it’s actually much easier if you know the trick. So fret not, given our experience of web design in Bangkok, we are going to share some of our tips with you. REMEMBER THIS – Three main colours to choose when creating a website consist of: 1. A dominant colour (your brand colour) 2. 1-2 accent colours for creating a colour scheme 3. Background colour 1. CHOOSING A DOMINANT COLOUR A dominant colour is the same as your brand colour. For example, if your brand was Coca-Cola, the dominant colour for your website would be red. This colour evokes an emotional connection from the audience upon a glance at your website, as it also represents your brand identity. Your customers will automatically think of your brand when they see this Website colour scheme. If you’re doing logo design for your brand, incorporate the dominant colour into it. BUT HOW DO I KNOW WHICH WEBSITE COLOUR SCHEME TO USE FOR MY BRAND? Each colour attracts certain types of customers. Below is an infographic showing different types of customers each colour attracts and types of a company each colour can convey particular characteristics and personalities.            Green represents wealth, health, peace, and nature.            Yellow represents youthfulness, optimism, and cheerfulness.            Orange represents friendliness, enthusiasm, and creativity.            Red represents passion, energy, urgency, vibrancy, and danger.            Pink represents feminine, sweetness, innocence, fertility, and romance.            Purple represents royalty, wealth, success, and wisdom.            Blue represents trust, security, stability, peace, and calmness.            Gray represents neutral, simplicity, calmness, futuristic, and logic.            Black represents power, luxury, sophistication, and elegance. • MEN VS. WOMEN Men and women have different colour preferences. When choosing a colour, you should consider whether your target customers are men, women, or neither. Here are some differences in colour preference between men and women we’ve gleaned from delivering countless logo design and graphic design in Bangkok, Thailand.          – Men prefer bright colours, while women prefer soft colours.          – Men accept achromatic colours such as black, white, or grey more than women do.          – Women like tints (colours with white added) better than shades (colours with black added).          – Men love blue, green, and black and hate orange, brown, and purple.          – Women love blue, green, and purple and hate orange, brown, and grey. Now that you know …

Are You Making These Web Design Mistakes Whether you already have a website for your products or services or are looking to build one, taking a small chunk of your time to read this and avoiding these 5 common web design mistakes can save you both time and money. 1. RELYING ON A FREE WEBSITE BUILDER Many companies offer website building apps that claim to allow users to launch their new website in minutes. The problem with these tools is that each design element adds dozens of lines to the back-end code and makes the site load slower. A lot slower. Over time, this can lead to serious performance issues and countless errors. This means people will start to get frustrated and go to your competition. If you have a decent budget, get a website professionally designed can help optimises loading time and of course, get more flexibility in both function and aesthetics. 2. LACK OF CALL TO ACTION (CTA) The best website user experience tells are user wherein the page they should go and how to interact with the elements on that page. A call to action (CTA) will get visitors focused on what their next step is. For example, use a content that describes the value of your products or services, and reinforcing that with a compelling phrase that prompts action. I urge you to be succinct with what you say. With CTAs, there is absolutely no need to use fancy words or make it complicated. These are some of CTAs phrases you can use: Sign up now/ FREE Signup Add to Cart Get Started Contact Us Now Get Your Free Sample Start Reading now Subscribe 3. IGNORING YOUR ANALYTICS One of the biggest mistakes you should avoid is not looking at important user data behind and website usage. Think of your website as an investment. One of the most important things you can do to protect this investment is to analyse progress and measure your KPI. You can test and track with a metric tool–the most widely used is Google Analytics. This tool will give you loads of valuable information about user behaviours, and allow you to set up goals to track conversion to suit your business. Extrapolate this data and use it for your online marketing campaign, and you’ll be able to specifically target (and re-target) your audience that brings you business. 4. POOR NAVIGATION One of the really bad Web Design Mistakes is poor navigation. The internet does not forgive poor navigation. If it takes more than two clicks to get to your product, they’ll simply travel on to the next website – yes, it’s your competitor’s. It’s very frustrating to be forced to go back two or three pages to get to other areas of a site. It’s also a waste of time. There should be a navigation bar on every page that guides you where you need to go, either put in up top or on the left where it’s visible and easily accessible. …

Website Redesign? First impressions matter. This is especially true when potential customers are visiting your website. Within a few seconds, they will make assumptions about your business. If you have an unappealing user interface, a slow load time, or poor navigation, they will likely immediately leave your website in search of what they are looking for – straight to your competition. So if you’re contemplating whether you need a website redesign, consider the following reasons why it might be a good idea to give you website a makeover: 1. YOUR HOME PAGE CONTAINS TOO MUCH TEXT A big landmine many web designers tend to step on is putting an excessive amount of content right on the homepage of your site. It can put off visitors that are looking to grab a quick concept of your website at a glance. Users just don’t want to read endless paragraphs when we are only first being introduced to a brand. It can be tempting to try and fit in as much information as possible with the mindset that if you present your product to the user up front, they’ll understand your products better and are more likely to purchase your products. This is simply not true. In reality, you only have a few seconds to capture the interest of a website visitor, so be succinct with the content of your homepage. Let your landing pages showcase additional details that a user may find relevant as they move further down the funnel. 2. YOU DON’T HAVE A RESPONSIVE DESIGN keep in mind that most visitors coming to your site for the first time are on their mobile devices. In fact, the number of consumers browsing content on mobile devices will only increase in years to come. A responsive design allows you to accommodate all of your users regardless of the platform they are using. This sort of website design provides customers with a great user experience whether they are coming from mobile, iPad, or desktop. Simply put, if your website isn’t responsive, your competition already has an advantage over you—so it’s time to get a responsive website now. 3. YOUR PRODUCT OR SERVICE HAS CHANGED New major products, service updates or a big upgrade of your business – all these might call for a Website Redesign It’s also the case for many that your biggest change is your marketing message. For example, you might change your product from B2B to B2C. In other words, you have to make sure that the look and feel of your website can convey the message to the right audience. Otherwise, you can end up targeting the wrong audience for the product. 4. YOUR WEBSITE IS NOT EASY ON THE EYES Nothing gives the impression that you don’t care about your brand or your customers like poor visuals. Outdated layout and content laid out in blocks deter your visitors from staying on your website simply because it is not interesting. ‘Bad’ web design is usually filled with the clutter of …

Nowadays almost all businesses have their own website. As a business owner, you must understand the importance of your website. Your web presence can be one of your most valuable tools to connect your business with customers, build credibility and drive more business. Here are some of the benefits to your businesses by having a website 1. MAKE SOME GAINS – CREDIBILITY Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will simply go to your competitors that do. If you already have a self-made website design, having it professionally redesigned by a web design company will provide your business with a professional look which will inspire even greater consumer confidence. For home-based businesses, this is particularly beneficial since you do not have a storefront to promote your products or services. Hiring a web design will benefit your business greatly. 2. A WEBSITE SAVES YOU MONEY As a small business owner, you probably think you can’t afford a professionally designed website, but you can’t afford NOT to. Although the cost of  web design varies, once it’s up and running, a website for a small business generally does not cost too much to maintain. Compared with the cost of print ads, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business. 3. IT WILL KEEP YOUR CUSTOMERS INFORMED Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news. 4. IT IS ALWAYS ACCESSIBLE Online and within Google, A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With responsive web your customers can view your website from anywhere. With today’s busy lifestyles, this is a great selling point when making a purchase decision. 5. A WEBSITE LETS YOU TARGET A WIDER MARKET Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell only 6. A WEBSITE SAVES YOU TIME Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. Within one web-page you can provide lots of information about your products and services. Once your website is up and …

Why is it important to have Pharmaceutical Websites People now leave it to Dr Google to handle their health care, getting a tentative diagnosis for their symptoms and even more so order healthcare products and supplements online. Many pharmaceutical companies ignore the pharmaceutical web design basics and put too much information on their website that visitors can’t easily access. This is why Pharmaceutical Websites blogging is a great opportunity for pharmaceutical companies to share information in a format that is user-friendly, to patients and people who may be searching on some insights on certain topics. Here are a few reasons why Blogging will add immense value to your pharmaceutical company and help you attract more consumers. 1. They’ll Trust Your Voice Creating information that adds value to customers can fill the knowledge gaps they have. This will increase their trust in you as the voice of your products. When that is achieved then they are more likely to purchase your products. 2. It Creates Relatable Stories On a Pharmaceutical Websites blog, you get to share information more frequently than you normally can compare what your website will. Adding blogs to your website will have a work in synergy to reach out to your potential customers. People love to read interesting stories. Another way is to create infographics – digestible and visual information is easy to understand and is digestible, this will make people want to share the content more. Creating shareable content that evokes an emotional response is key to maintaining an audience group to your blog. Draw out their visceral emotions so they continue reading the article and inspire them to read more. 3. Increase Brand Awareness Blogs can be a vehicle to convey your company’s voice making it easier to connect with your readers. It also allows your readers to share the content they find useful and help spread words about your products and company. They also allow influencers to generate immense shares in the market your company may find hard to penetrate. 4. It Improves Your SEO If done right it can increase traffic by 60% to your Pharmaceutical Websites in only a few months – that’s a lot more sales you can generate! Increase search engine optimisation by including relevant keywords or phrases in your blogs and this will help with your ranking when people search for relevant terms. You can feature compelling stories about people and their lifestyle to encourage sharing in the online community. This is more natural, hence will connect with the reader and help you gain sharing voices and draw more readers to your website. Blogs that update their content regularly are favoured by search engines so keep writing your blogs. 5. It Connects Them To Your Social Media Blogs are part of social media platforms. Facebook pages frequently post their blog content to reach their niche market, driving more traffic to their website. Subscribers will be notified of the new content and this will turn to prompt them to access your website. …

Astonishing Law Firm Web Design Mistakes When you’re setting up a website for your law firm you most likely want your potential clients visiting from the web to use your service. Many law firms make design mistakes that can put off potential clients which results in them going to your competitor’s website instead. So to start with, here are five mistakes for you to avoid so you can ensure that your law firm website design can effectively communicate with your prospective clients. 1. Your Website Is Filled With Legal Jargon Avoid jargon, no matter the audience. It is often the case that lawyers write their website content in the language that they are accustomed to and often forget the client might not understand all the legal jargon. If they don’t understand what you’re saying, chances are they won’t hire you. Don’t step on this communication pitfall and instead pull back on your jargon and writing style. When you spend all day going through cases and motions, it’s hard not to think in that language but I urge you to always ask yourself if your average Joe will understand what’s being put on your website – if the answer is no then you know to use plain language. Solution: Take a moment to think about who you are trying to communicate to and you’ll save yourself a hefty load of time editing content. Write content that can be easily understood by a non-attorney acquaintance and see where their confusion lies. Always remember that the majority of your clients will not be familiar with the law or have been through law school. 2. Your Website Looks Like It’s Copied From Templates Some vendors out there promise a cheap and fully customised website for your law firm. Except, in reality, there are no cheap and fully customised websites. When you get your deliverables, you might find your website looking like other firms out there just with different photos and colour tone. How do you explain this? Cheap templates. There are a plethora of cheap legal website themes out there. Many website building companies recycle the same website templates over and over again, changing the photos, themes and company logos, while retaining the site structure. It saves them A LOT of time and money, but they still charge you for a site built from the ground up – and you get a website that looks like everyone else’s. Solution: Find a professional web design company. Get the actual proposal and make sure they fully understand your requirement. If the quote seems too good to be true then start doubting their design process – ask them straight up if they use a template or will they design and develop from scratch. If you’re fine with the templates then it’s your decision to make but if you are looking to achieve more complexity and high-quality web design with flexibility and functionality – invest in building your website up from scratch- all custom. 3. Overuse Of Law Stock Images So your …

Financial Services Website Builds Trust The single most important thing for an online financial services company is to establish trust with consumers. This is the biggest wall to a customer deciding whether or not to use your financial service. From building trust through communication and incorporating elements for financial web design, there are things you can do to increase your credibility. We are here to teach you how to break that trust wall, gaining their trust as well as teaching you how to maintain it. This article will put you in customer’s shoes and teach you how to win over their trust. Why are they So Afraid? The internet is chocked-full of people With over a billion website today, people using the internet are always on guard as to what they fill in on a website – especially if it’s an unknown one. Many people are hesitant to enter their sensitive information online with services or businesses they haven’t even seen before – why would they? They only entrust their personal details or credit card info to trusted services, well-established e-commerce websites like Amazon or E-Bay or pay through services like Paypal. The level of engagement you are going to get from an unknown, newly established website is not going to be much. Not many people understand the technology behind online security People don’t trust what they can’t understand. When it comes to their money, it is important that your customers feel like they’re placing their money in safe hands. It is often the case they harbour scepticism towards a ‘secure payment system’. For instance, SSL encryption system is the bread and butter of online security but the complexity of the technology doesn’t allow for an easy explanation. So How Do I Gain Their Trust? 1. Address Their Concerns Before They Can Even Come Up With One One of the tricks is to answer any questions your customers have before they even have a chance of pondering one. For example, for a financial Services Website, when you ask them to fill in personal information, let them know exactly what information you need. Take Facebook, they had a problem of people not wanting to share their info with affiliates so they dealt with this by writing a small section at the bottom of the page “we will only collect your email, friend list, date of birth but will never post for you” – once you know what they are collecting and why you will lower a part of that wall. 2. Partner Up Another way is to partner up with more reputable financial services companies. Partnerships can be the quickest and easiest way to overcome trust barriers surrounding your online financial services brand. Your partner’s reputation can boost your reputation, hence increase your conversion. However, as with anything, reputation can be a double-edged sword so be careful in who you partner with otherwise it may backfire. 3. Have A Good Design For a financial Services Website, you need to bring in the …