In the digital Marketing world, online traffic has become an important source of the customer for banks, financial companies, and similar organizations. Nowadays, the customers are increasing every day to connected devices, banks, target customers through many online channels that include websites. Financial service is representative of trust and confidence. It’s not enough for banks to roll out websites with simple designs that resemble their competitors. Unique website design is invaluable and creates more chances to attract visitors as people are looking for custom experiences and diversity.
One way to succeed in financial service is by creating and developing your website for prospective customers to choose you over competitors.
There are some elements and features for financial websites to turn a simple financial website into a savvy professional financial website.
1.Clean, minimalist design
When a potential customer gets on your website, there should be a concise message so someone can quickly tell what you offer and why you’re the company they should be working with. The homepage should then draw users into other pages of your website, with more details on what you offer and your firm’s mission.
2.Logos of outside organizations
One great way to boost consumer confidence is to include the logos of organizations you’re affiliated with. It could be a logo of a local store or a professional organization that you’re a member of. By including their logos at the bottom of your website, you’ll send your potential clients the right signals.
3.Feature your team
Making a personal connection with your prospects and clients is important. Be sure to include photos and bios of your team members so someone can get to know you better. Don’t be “just” another professional firm. It’s connections like these that will help build more rapport and close more deals.
4.Clear contact detail
Include your contact details on every page of your website — such as your phone number at the top of the website. Also, repeat your contact info (including phone number and address) at the bottom of each page. Websites that don’t clearly provide their contact info generally have a hard time gaining their visitor’s trust. Making your contact info easy to find makes you look more credible as well as make it easier for people to get in touch with you.
5.Easy to follow service pages
Feature your main service offerings on your homepage, with mini blurbs about each service, and link them to dedicated pages for each of your services/service categories. This helps you in a number of ways.
First, it makes it simple for prospective customers to find out and learn more about the specific services they’re interested in. Second, it’s great for search engines to help bring in more qualified traffic to your website.
6.Company profile
Include a company profile page so someone can get a quick overall snapshot of your firm. This would include info on when you started, what you focus on, who you work with, and why someone should work with you. This should be a high-level overview of your company — not an extremely detailed narrative.
Within this page, also be sure to link to other pages of your website. Example: If you mention Service XYZ, make sure the text is linked to a page with more info about it.
7.Career page
Even if you don’t have a current job opening, it’s a good idea to encourage professionals to submit their resume. This way, whenever you have a position you need to fill you will already have a database of talent – and it’s also a good way to network with fellow professionals.
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