Learn how combining SEO and smart web strategies can boost up your business game
You may have heard of SEO. But how about combining it with clever strategies to help take your business into the level that you have yet to reach. We’re here to explain how you can implement such strategies. Keep reading. Are you familiar with SEO? SEO or Search Engine Optimization is the process of increasing the quality and the number of visitors (traffic) by increasing the ranking placement on the search results page of search engines like Google, Yahoo, Bing, etc. SEO presents vast benefits to your business because it helps your business create a fast, powerful, and user-friendly website that ranks higher in the search engine results page also, getting more potential customers and boost better conversion rates comparatively, which build brand awareness and gets people to start to trust in your business. Here are some trends and techniques that can help drive traffic to your website: Welcome to Mobile’s Era Nowadays, the number of mobile internet users is increasingly more than desktop users and we predict that in the future, all internet users will access the internet through their mobile devices. So, if you are running a website, then it should be responsive to desktops as well as on mobile devices. Quick Page Loading is the Best Page loading speed is important to websites for first-time users as it makes up the majority of the user experience. Newer websites or developed websites are more likely to perform better in terms of ranking than the ones that load slowly. More Video Content, Bring More Customers In 2020, to improve the conversion rate, you should include video content into your SEO strategy because of the growing number of social media, smartphones, and the preference of consuming video content is more important than ever before. Next, Let’s combine SEO with the strategies together by following these: Dive into the keywords Everything you type into Google or other search engines, there are many keywords that customers will see when they start typing the next letter. A good example would be Google Suggest, it will show the list of suggestions that the majority of users are searching for that specific topic. For checking the keyword search volume and competition levels, these are keyword tools that we recommend – SEMrush or Ubersuggest. Top-rank search on Google’s First page After finding keywords that you are interested in, you can check the competition rate. To do so, you input your keyword search then look at the first page of the results. For example, let’s search “fashion shoes.” The search is more likely to return well-known brands more than a smaller or unknown brand as they have established their keywords through numerous channels and are likely to have been around for a longer period of time. A tool for checking who the biggest brand in your industry is – Ahrefs’ Keywords Explorer, can show you the Domain Rating (DR) column in the Search Engine Results Page (SERP) overview section, which shows as a list of brands and rate them …