Let’s get to know 3 underrated search engine marketing strategies that will help step up your business marketing game and lead you to success. What is Search Engine Marketing? As part of your digital marketing strategy for Bangkok, you should be looking at Search engine marketing (SEM). SEM is to promote your business as well as your business website through search engines like Google, Yahoo!, Bing, and more. Search engine marketing is to promote your business by increasing the visibility of your website on search engines’ result pages. The whole point of search engine marketing is to get your website to the top rankings and be seen by as many search engine users as possible. There are many ways to do search marketing both paid and organic. However, when we talk about SEM, the first thing that comes to everyone’s mind is SEO or Search Engine Optimization. SEO is undoubtedly the most important method of SEM, since it talks about all things needed to make websites loved and prioritized by search engines which will make the website get a good place in the search result ranking.  But we are not here to talk about SEO today, we would like to introduce you to some other tactics of search engine marketing that can contribute to your business’ SEM and success greatly. Keep on reading to discover effective ways to do search engine marketing and get your website to the leading position in the ranking. Today, we will introduce you to three overlooked search engine marketing strategies that will boost your website ranking to the top search result pages effectively in no time. Pay-Per-Click (PPC) Ads Link Building Website Design and Usability Optimization Let’s see what makes these tactics of search engine marketing work so well. 3 Search Engine Marketing Tactics  Pay-Per-Click (PPC) Ads Pay-Per-Click Advertising is the SEM strategy that is like a shortcut to the top ranking of SERPs or Search Engine Result Pages. PPC advertising is the method of advertising your website as a search result on the SERPs when search engine users type in your targeted keywords. PPC ads will appear at the very top of the page, even before the first ranked website. If your target keyword matches search engines’ user search keyword, your PPC ads will appear as the first search results with the tag “ads” at the end. As the name suggests, PPC ads only require you to pay when people click on the ads to get to your websites. It is an efficient way to save your advertising costs and maximize the result of your advertising investment since it only targets those who are really interested and are potential customers.  However, just targeting the potential customers might not be enough for some businesses such as service providers like restaurants, mechanics, car rental, hotels, and more that customers are based on the locals and travellers in the areas. As well as businesses who want to target overseas clients. If you want to reach the potential …

Nowadays, the prevailing trends of CRM or customer relationship management is hard to underestimate when optimizing your relationships with customers. To do this, the use of CRM software typically comes to play a significant role in satisfying potential customers and making them become loyal one. As a result, perfectly communicating with customers is the main key to successful CRM, including email marketing, which should all be part of your digital marketing Bangkok strategy.  CRM software is a life-saver when it comes to email management. It acts like a customer database and information management, providing you more insight about your leads. Not just taking care of those customers, marketers can also use the information for planning business strategies or campaigns. See? With the advantages of CRM Software, your email marketing can become a game changer for your business. When we know that CRM Software and email management is such a great combo for good marketing, let’s take a look at how this CRM-integrated email marketing works for your business. Here are the functions of CRM-integrated email communication for your business. Keeping Audience Insight at One Place Tailoring Your Email to Customer Expectations Encouraging Sales in Email Platform Simplifying Data Synchronization across Sources Let’s look into each of these functions thoroughly so you can understand email management with CRM software is a must in this era. Keeping Audience Insight at One Place Isn’t it awesome to get your customer data at your fingertips? CRM for email management helps you get access to all of your lead information. It collects all basic information of the customers like names, contact information, email addresses, activity and even their satisfaction.  Plus, it can track your customer history and identify leads which can potentially become your new target audience. CRM for email management can help you keep updated about your customers by providing the customer experience information, making you understand and get a whole picture of who your customers are. This valuable information is like a rough diamond for many online marketers as they can use it for planning effective marketing strategies.  Tailoring Your Email to Customer Expectation The most distinctive advantage of CRM-integrated email marketing is that it can deliver tailored types of interaction to your customers. You can customize suitable email responses for each customer. As you can know and realize what your customers like and expect, this software can automatically create a correct response, satisfying your customer with appealing and responsive email. With this way, you can maintain a good relationship with your leads and customers without wasting any time and right to your target customers. This creates a good reputation for your business once you gain their trust and loyalty, making your business look professional and friendly. Encouraging Sales in Email Platform As you know, every business wants to be successful and get as many profits and customers as they can. So, sales is an important thing that makes your dream come true, right? CRM software can help you with that. Conveniently, it …

Let’s try to imagine if the article writer can lead your readers to sales that can build a new customer by just writing the article or convince readers to choose to do a business or shop on your website. How will it grow your website and business? Let’s check it out!   Have you ever wondered why does a website has a different design on each page? This may be a question for those looking for answers. Website design on each page has different purposes. We don’t need to change every page since the goals of each page we want to present are as following examples: Present to staff and bosses Define your brand Explain the culture and system of the company Attract visitors to the website Educate detailly about the related knowledge Others For the most part, the pages that mention your target don’t change your audiences but these pages encourage them to change. In the same way, each of the pages is unrelated and it doesn’t have to be related. In each article, you will insert a link according to various keywords. And of course, inserting the right number of links is good for your search rankings in google. However, you might need to be a little creative about embedding links for each article page by including relevant information and internal links. In this article, we’ll take you to the process of finding related topics, creating linked pages, and optimization within links, including promoting the page. Let’s get started!   Creating Brand Awareness First of all, it is the most important step to see if the content on the website is relevant to the topic and find a point that can attract readers. This step is should be emphasized and take the time to devote to promoting for ensuring that what we do can reflect on our plans. The first step is to see which of our competitors are at the top and what they do related to topics To observe our competitors, there are several pieces of information you need to collect, such as information about your competitors, how to get links If a competitor has more than 100 links and the topic is not clearly stated on the website. That is a topic that should be covered since we can know that it is a topic that can be linked. Then, we summarized it in terms of what topics and store the information of these links as well. The key is to keep an eye on the topic or audience as the popular topic. Then brainstorm ways to naturally adapt that topic to your product or service. Credibility is an important part of main topic links, and you want to cover topics that you can consider experts.   Production and Promotion Once you have got the ideas for the articles, the next step is to create the website. Explore your competitors’ websites to research how they design their websites and what they are putting on the …

Nowadays, as we all know, doing SEO technique is something that requires a lot of time and money to compete for your business’s website to the top on search engines. Big fish can’t eat small fish anymore. Because in this era, only the fastest fish will survive. For that reason, it is why many businesses speed themselves up to overtake their competitors and at the same time, the money invested must be worth it. If you are one of the businesses that want to do SEO and dream that your website appears at the top of the search engine results in Google, today, Yes Web Design Studio will share 4 SEO techniques that can help you save money and allow you to do it yourself. Technique 1: Improve the Title Tags to match the user’s search query as much as possible What are Title Tags? Title Tags are the text displayed on the top of the browser. It is used as a title for that page. Google will look at from the Title Tag what topic of this page and what it is involved. This text won’t show on your website, but only on the Google search results page, depending on the word or text that the user is searching for. Therefore, keyword selection is a key point for SEO because if you are not analyzing your keyword selection before using on the Title Tag, or the used words don’t make any sense, this SEO technique could be one that will make your website rank rise on the top of the search results page. Technique 2: Analyze your keywords well before applying them to your website Of course, in the past, there weren’t many tools we can use for analyzing keyword usage statistics online but now technology has developed very fast. This allows us to find analyzing keyword tools very easily, such as Google Keyword Planner. There are 3 things you will need to analyze: What keywords or phrases do people search for? Determine the main keywords that you will use The needs of the target audience By analyzing these three, you can see how effective the keywords you use in Google rankings are. Technique 3: Keep an eye on your competitor’s content The wrong keyword is one of the factors that prevent your website from ranking at all. It might be because the keywords you use are keywords that you may have to compete with big competitors. So what you should do is … Where are the competitors ranked in Google Search? What content on websites do your competitors have but you don’t? How do your competitors define their keywords on their website? How do your competitors engage with their customers? Technique 4: Be diligent in creating content on your website continuously Don’t let your website go silent because the content of your website is important. You will have to create content constantly to make it suitable for the website and visitors. Perhaps, there is no need to start …

When it comes to tools for viewing website insights, Google Analytics is an inevitable tool that allows you to view information on a website when visited, such as the number of website visitors. Various channels connected to the website new visitor old visitor Website traffic bounce rate and much other information  As you see an example of the oriented data given above, do not panic, in this article, we will teach you how to install Google Analytics with a step-by-step version that you can do yourself. Then, you can slowly study and learn how to use it. In this article: Prerequisites to start installing Google Analytics How Google Analytics works Analytics Tag workflow Start your Google Analytics account How to install Google Analytics Explore menus and information on Google Analytics Prerequisites to Start Installing Google Analytics First of all, to begin the installation process, let’s check what preparations can be made to implement Google Analytics? Website – You must have your website. That means you can’t view statistics or insights from other websites. Once you have your website and install it, you also need access to the website’s backend system. Google Analytics Account – You’ll need a Google Analytics account, so you’ll need to start signing up if you don’t already have one. The Analytics Tag – We need this for implementation includes a Google Analytics tag or snippet code, that is used to capture various data values, collect them, and send them to Google Analytics for display purposes. Don’t worry and let’s study together in this article. How Google Analytics works For looking at how Google Analytics works, we need to understand how its structure works. The structure of Google analytics is divided into 3 levels: 1. Account 2. Property 3. View. Each level will have different functions and methods of use. Account For an Account or User Account, you must have a user account first. At this level, Google Analytics allows you to create multiple accounts and in one account, you can have many websites. In this account section, the system allows you to set up an account, for example, general settings Naming or editing a username, user’s country, adding users who have access to an account, and filtering settings Property In this level, Property is a level that allows you to manage the website without having to specify the website that you want to add. The specialty about this is that when you create a Property, you’ll be prompted to choose a form of data measurement or data reading. You can choose from 3 types: Type 1 Website, Type 2 Apps, Type 3 Apps, and Web. The system will provide details of the type you choose and set up data retrieval or even connect to other add-ons that help in enhancing the functionality of Google Analytics even more. View At this level, you can manage the view style of your website’s Google Analytics for the system to calculate and display the results, according to our settings. This …

What is CRM? How can we take advantage of CRM? What is CRM? how is it useful? and does your business need a CRM system? Find out in this article Yes! web design studio summarized the good examples of CRM Software that will help your business grow in an organized way with a certain direction and results which are guaranteed by analyzing real data. CRM (Customer Relationship Management) is important for businesses of all sizes and types because that the business will continue to do well or not is depending on how that business has a relationship with customers, supervise and keep track of trades customer satisfaction. For this reason, it is necessary that we learn more about CRM and how to use it. What is CRM? Benefits of CRM Type of CRM Examples of CRM Software we recommend summarize What is CRM? CRM stands for Customer Relationship Management. Managing customer relationships aims to serve customers and maximize customer satisfaction. making customers become regular customers that trust and always choose your brand. This makes customers loyal to your brand and keep coming back to buy again, making sure that they will not change their minds to buy products or services from your competitors.   Flat vector created by freepik – www.freepik.com For a good quality CRM, a CRM system has been developed to help the organization’s team to be able to work more effectively in communicating and building good relationships or even better-planning marketing and sales for more results and profits. And, this technology that we mentioned has become CRM. So what does this CRM Software do? CRM Software is responsible for collecting, managing data. With this software, you can track and monitor your trades and customer satisfaction levels including maintaining relationships with customers and the target audience of your products or services as well. All of this is to increase sales in the long run. and increase repeat purchases of existing customers CRM Software will help manage various information in an orderly manner. So, you can see the overview of the data, information about your customers, conversations, and trades. The CRM also provides insights into your customers and prospects. You can make better business decisions based on numerical data. Benefits of CRM There are several benefits of CRM. Today I have summarized 5 main benefits for everyone to help everyone decide whether they want to adopt a CRM system or not and whether your business needs a CRM system or not. 1. Increase profits from planning good strategies to reach new customers and maintain old customers. A CRM system helps you plan and sell strategies that are tailored to your interests and buying behavior of customers and target groups. Make old customers come back to use the service again and attract new customers more efficiently. Consequently, this results in significantly better profits and sales, and the results which can be measured. 2. See the business overview from the systematic data management CRM allows you to monitor the situation of …