What is CRM? How can we take advantage of CRM?
What is CRM? how is it useful? and does your business need a CRM system? Find out in this article Yes! web design studio summarized the good examples of CRM Software that will help your business grow in an organized way with a certain direction and results which are guaranteed by analyzing real data.
CRM (Customer Relationship Management) is important for businesses of all sizes and types because that the business will continue to do well or not is depending on how that business has a relationship with customers, supervise and keep track of trades customer satisfaction.
For this reason, it is necessary that we learn more about CRM and how to use it.
What is CRM?
Benefits of CRM
Type of CRM
Examples of CRM Software we recommend
What is CRM?
CRM stands for Customer Relationship Management. Managing customer relationships aims to serve customers and maximize customer satisfaction. making customers become regular customers that trust and always choose your brand. This makes customers loyal to your brand and keep coming back to buy again, making sure that they will not change their minds to buy products or services from your competitors.
For a good quality CRM, a CRM system has been developed to help the organization’s team to be able to work more effectively in communicating and building good relationships or even better-planning marketing and sales for more results and profits. And, this technology that we mentioned has become CRM.
So what does this CRM Software do? CRM Software is responsible for collecting, managing data. With this software, you can track and monitor your trades and customer satisfaction levels including maintaining relationships with customers and the target audience of your products or services as well. All of this is to increase sales in the long run. and increase repeat purchases of existing customers
CRM Software will help manage various information in an orderly manner. So, you can see the overview of the data, information about your customers, conversations, and trades. The CRM also provides insights into your customers and prospects. You can make better business decisions based on numerical data.
Benefits of CRM
There are several benefits of CRM. Today I have summarized 5 main benefits for everyone to help everyone decide whether they want to adopt a CRM system or not and whether your business needs a CRM system or not.
1. Increase profits from planning good strategies to reach new customers and maintain old customers.
A CRM system helps you plan and sell strategies that are tailored to your interests and buying behavior of customers and target groups. Make old customers come back to use the service again and attract new customers more efficiently. Consequently, this results in significantly better profits and sales, and the results which can be measured.
2. See the business overview from the systematic data management
CRM allows you to monitor the situation of your business in real-time and give you an overview. Data analysis is easy to understand and organized with systems that help manage various data systematically and with high quality. It allows you to make better and more efficient business decisions.
3. Manage sales items anytime or anywhere, and also report sales results.
CRM allows your team to manage transactions quickly and efficiently all the time, including helping to report sales results easily. So, you can always keep track of your performance to make changes to the tactics promptly when needed.
4. The team works efficiently and has fewer redundant processes and workloads.
CRM systems reduce the burden and workflow that is redundant or time-consuming, making accomplish more quickly. When all information is in the system, It can cut many problems and cut down the long complicated process of work. Make team works more efficient and produce satisfactory results for your business.
5. Increase customer satisfaction, build loyal customers and add referrals
A good CRM system can help build a good relationship between brands and customers, making customers satisfied and become a loyal customer of the brand. It ensures that your customers will not run to competitors, including a high chance that customers who are satisfied with the service of our brand will recommend to friends and acquaintances, who have potential to become your new customers as well.
If you’re interested in a CRM system, let’s take a closer look at what customer relationship management systems are. So, who is each suitable for?
Type of CRM
We can categorize CRM into two main types of business, which are B2B and B2C.
Let’s take a look at each type of CRM. How are they different and how is each type useful and for whom?
B2B CRM (Business to Business Customer Relationship Management)
B2B CRM is a CRM system for companies selling products or services to another company. It will be a trade with a small number of customers but it will be a long trade. There are several steps and the trading is worth a lot at a time. The CRM system for B2B will focus on facilitating the sales department to track the status of trading with each company representative.
B2C CRM (Business to Consumer Customer Relationship Management)
B2C CRM is a system used by companies to manage individual customer transaction data. It is suitable for companies that sell products or services directly to customers. The CRM system for B2C will focus on facilitating each salesperson, taking care to talk and build relationships with many customers. The B2C trading has a short duration. Trades are closed faster than a B2B business, and the value per trade is not as much.
B2C’s CRM system is focused on managing chats, trading status conversation with customers, the buying behavior of customers with a large number of billions. It is different from B2B that has a smaller number of customers.
Example of CRM Software
There is a wide variety of CRM software available. We have selected examples for 3 systems. Each program has different strengths but they will help you manage your data systematically and help you make more decisive decisions about your business strategy.
Salesforce, the world’s most-used CRM system, is a cloud-based CRM system that delivers cost savings. There is no need to install. It can work to meet all the needs and requirements of any user or company. Salesforce excels in trading and marketing management.
Freshworks CRM is suitable for small to medium-sized businesses. It’s easy to use with user-friendly interface, making it easy for your team to work with. Freshworks focuses on helping your sales team close deals quickly and can work more effectively. It also have AI to help in the work, providing helps for managing customer contact information and coordinating and publicize via e-mail as well.
ZOHO CRM makes it easy for your team to work with the help of creating various trading documents. It makes closing trades easy and systematic and also has a helper to extract customer contact information from social media. This allows you to create a customer database easily and quickly. Plus, there are many other features that come with ZOHO Suite for you to take advantage of.
HubSpot CRM helps you manage your transactions in a fast, well-defined, and well-organized way. It can be followed up at any time and can report sales results and summarize sales well. Not just that, HubSpot’s software also helps in marketing to attract customers to your business.
NetSuite is another CRM software that can help you manage transactions more systematically as well as organize various marketing campaigns. NetSuite will let you plan your marketing well and more efficient. It can increase sales and customer satisfaction and see results from real data numbers.
And here are all the basics and essential information you should know about a CRM system, which is how to manage customer-brand relationships. This process aims to increase customer satisfaction and build customer loyalty. The CRM software is built to help brands manage customer data more efficiently, making your business run faster and with high quality for more sales and good relationship with customers.