” Collecting points for redeeming rewards “ Shopping lovers may feel “wow” because the best promotion campaign, which attracts many people to buy for points and collect them to redeem rewards, become one of the features of Facebook. And, today we are going to tell you more about this feature. When talking about Sephora, many girls may get the point because Sephora is a virtual cosmetic shop for every woman. Sephora initiates this program and uses it as an interesting strategy that boosts sales promotion. Facebook confirms that they start testing this new feature and make users can see the point collection through the application Facebook. Sephora will begin to launch this program in America first. However, we believe that when this feature comes to Thailand, many shoppers will be satisfied. Here’s how this feature looks like From the picture above, the Facebook users can connect the account that we used for point collection. So, after we connect, Sephora will offer privileges through the Facebook feed in no time. Why We Have to Pay Attention to This Feature This is because it is the first big advertising product from Facebook which concentrates on brand loyalty, making the brand access to personal information of the customer who has to get services before such as point data or rewarding. Not only the target audience, but the brand also contact its old customers again by using advertisement which is adjustable as customers want. When talking about safety, many people may be concerned that their information will be leaked and used in bad ways. Don’t worry because before you connect with this feature, the policy and agreement will show up so you have to make sure that you have read it thoroughly. What do you about the platform? This platform often innovates new things for the users. You can see that there is changing in the normal shops that makes many platforms adapt themselves to meet the need of their customers.  Web design in Bangkok – Web designers in Thailand – The expert of web designingOnly here at Yes Web Design Studio

For digital marketers, Chrome Extensions can save your time and make your life a lot easier. Today, we would like to introduce 6 Chrome Extensions that come to help you work with SEO more effectively. Have you ever heard that a good inventor must have good equipment? In marketing, there is indeed no way you will get good marketing without the help of effective equipment and tool. So, let’s get to know each beneficial extension. Grammarly  It is a language and grammar checker which is used for correcting articles or posts on a website and checking language errors in content. Buzzsumo  It is a tool be used for calculating social media marketing. The data will come in the form of metrics which we can create a real-time content production strategy, including brainstorming various ideas in choosing a topic for content creation. Keyword Suffer This extension will tell you information from around the world that where are the users from, what countries, and what keywords are relevant, and that they can continue to use? It also tells you how many domains there are, including having a top 10 ranking of backlinks in each URL. MozBar MozBar can give you access to an SEO overview for each website you visit or webpages that you save in SERPs. It will look at your website content, social media triggers, backlinks, as well as access to domains or website pages. SimilarWeb It allows you to access more in-depth information about engagement metrics such as traffic, time spent on site, bounce rate (User enters one page of the website and closes this page), and many more. In addition, we also get information about our target customers in the form of demographics and how much we have spent on content creation. Redirect Path This tool is more than just a tool for checking for broken links. It also helps us to resolve any technical issues that arise on our website. When we run the program and then get an error, a red symbol will appear and will turn green once it is fixed. This is an advantage that will let us know whether the link is ready to use or not. We hope that these recommended Chrome extensions will be advantageous and help your work smoother and easier. For more information: yeswebdesignstudio.com Facebook : yeswebdesignstudio Instagram : yeswebdesign_bkk Twitter : yeswebdesignbkk 

Facebook Launched Its New Feature “Messenger Rooms”, Making Your Meeting Easier and More Convenient When coming to Facebook, it is something that we are familiar with in our everyday life and use almost all the time. We believe that many people will have video calling with their friends on Facebook, but according to the latest news from Facebook, there will be a new feature launched. How will it be? What are the advantages? Let’s get to know more about this feature together. Nowadays, it can be considered as an era where AR and VR are new trends that gains much attention from society. Later, Facebook became interested in the real-time video such as WhatsApp and Messenger which have over 700 million active users who communicate every day. In many countries, video calling users through Messenger and WhatsApp are twice a year. With more and more live streams on Facebook and IG in the past March, Facebook made its decision to add this feature to make video calls feel smoother and more natural. Let’s See How Messenger Room Works! Messenger Rooms has the same function as a regular video call. But, the specialty of Messenger Rooms is that we don’t need to have or sign up for a Facebook account to use it. That means it’s easy to use by anyone. With Messenger Rooms, we can spend time with our friends, loved ones, or even like-minded people by creating a chat room through Messenger or Facebook. Moreover, we can also invite anyone to join the video call together even if they do not have a Facebook account. Looks more interesting, right? You don’t need to sign up or have a user account, you can use it and join many meetings without limitations during the Covid-19 period. Many universities have changed to study online. Many companies have online meetings. And, this may be an alternative way of communicating via video calling. Whether you are hosting a party, meeting, drinking with a group of distant friends. You can also share the video call to your timeline feed, group, or event. It is very easy and fun to try. And, soon this feature will be available on Instagram Direct, WhatsApp, and other Facebook-owned channels. If any of your friends or group create this chat room with you. You will find them on Facebook and be able to participate in many activities at the same time through this Messenger Rooms video call. You can join either from your smartphone or computer as well. There is no need to download any application to use this feature. If you have the Messenger app, you can use filters like the bunny ears filter and other features in the app. When you create a chat room. You can choose who can see it and who can participate in this chat room. Likewise, if it’s a secret conversation, you can also lock the chat room for preventing other people to join in. Messenger Rooms is now available in some countries …

When talking about E-commerce or digital marketing on our website, have you ever known about visitor behaviors? For example, on an E-commerce website, how many customers come to the website, look for what they want, or select to the shopping cart but not get into the payment session? Or how many times do they watch the video or click on the website? All in all, we can know via the marketing tool which is very popular among E-commerce Website and Company website. This magic tool is called Google Tag Manager by Google, used for tracking the behaviors of the website visitors to make them follow KPI. Looking at its name, you may think that you really can use it? It is much easier than you think. What you get from this article  How to Create and Set Up Google Tag Manager Basic Instructions The Benefits of Google Tag Manager How to Create and Set Up Google Tag Manager Today, we are here to explain and sum up how to set up Google Tag Manager for those who want to track visitor behaviors when they visit our website. Are you ready? Firstly, before you set up the software, you need to create an account at Google Tag Manager Official Website. On this page, there is no significant difference from how to set up google analytics. You must click Start for free for creating your account but if you already have Google Tag Manager, you do not need to create it again. If you are new to this one, just log in and create a new Google Tag Manager Account and Container. Google Tag Manager has the same functions as Google Analytics. It is used for companies, organizations, or E-commerce websites which inside Container can have many tags, triggers, or variables. After creating a Google Tag Manager account, where can we get a code? Google Tag Manager will provide code for set up on your website.  1. Firstly, you have to click the Container ID link at the right top corner beside Publish button and Preview button. 2. Another way is clicking in a Menu tab and choosing a container. After that click Install Google Tag Manager. After you do it following one of the ways, you will get code to add to your website. Then, add the code in the backend of the website at <Head>…*insert here*…</Head> as the picture is shown below. Let’s See the Tag We Set Up Can Work or Not After you install Google Tag Manager, you have to recheck that it can work. The way to find it is very easy. Just go to the webpage that you install. Right-click on the background of the website then select view page source and find the installed code by looking at gtm.js. The Basic Instruction Before starting, we would like to show you each process and how it works. The main structure of Google Tag Manager consists of 3 sections: Tag   Trigger  Variable The first section is Tag …

  You can better understand this article if you have read How to set up Google Tag Manager In this article, we will focus on how to track website visitor behaviors through Google Tag Manager or GTM in several forms which you can bring to improve your website by looking into in-depth information of the visitors. Let’s review Google Tag Manager before getting into this article. Do you remember…  What is Google Tag Manager? How does it work? Where can we get the result from tracking? The purpose of using this device is to get the information of website visitors which we can adjust by the device. After we get the data, we can use it for marketing strategy and also develop a business model. Google Tag Manager is tracking software used for website or application visitors which is easily used and effective. Moreover, you can use it for free and don’t need to code or have programming knowledge before. The structure of Google Tag Manager will be separated into 3 sections which are Tag, Trigger, Variable. These 3 sections work together for creating the instruction and tagging the instruction on our webpage. Sometimes, when you start using GTM, you might be doubt where you can find the result.  We would like to inform you first that this software just creates an instruction. To get the result, you must select to connect with Google Analytics for tagging and showing the result on the platform. Let’s start with the First Trigger “Page view”  What is pageview? How is it important? Have you ever wanted to know the number of website visitors of a website? GTM has one trigger acting as a collector software, recording and counting the number of page views on the website. This trigger is used with Tag and Variable by adjusting the condition such as all page views or some page views. At this point, you can assign that when this trigger occurs then the other trigger in page views will occur. For example, creating Trigger Page Views and then selecting Some Page View, after that, select Variable as Click Class (you can create Variable as you prefer). Then, choose to contain and insert wanted values. After the system check that the user access occurs as the condition. Trigger and Tag will work and the information will be sent to Google Analytics. The question is when Google Analytics can count and report Page View results. Do we still need to use GTM? The answer is yes because if you want to get in-depth information, using only GA is not enough. Thus, we have to use GTM for detailed and clear analysis.  Want to Know about Where Website Visitors Click, Try Using This Trigger “Click” Click is an algorithm designed for counting the number of website visitors and where they click the most on your website. The function of the Click trigger is adjustable because the types of clicks are categorized into 2 patterns: Every clicking on every element on …

Looking at the title, some may be confused that “Are we going to talk about the dessert called “Cookies”? The answer is no. Every interesting thing we will talk about is directly all-around “Website” things which are suitable for those who plan to have their website or questions about the safety of personal information. Have you ever wondered why sometimes a website is likely to remember your password and ID? or when you get into the online shop, select keeping your orders in the basket and come out the website without payment but later coming back to the online shop again, we found that the selected orders are still unchanged? What does that mean? Have you ever been curious about that? This is what we called a Cookie. There are many kinds of Cookie which can be categorized as follows: In the first process, a Cookie will remember your password when you save the password on a website. That means you don’t need to insert the password again when you revisit the website. A Cookie can remember a website you have visited and you can see you using websites from the menu “History” from that browsers. A Cookie can keep the information about your order in the basket on E-commerce websites. A Cookie shows advertisements based on your web surfing behavior. A Cookie can check the user accessing information Starting from the past year, we often heard the news about personal data protection, as known as PDPA in Thailand, and GDPR in foreign countries. Unfortunately, in Thailand, PDPA still showed no sign of when it will become effective. Many entrepreneurs or website providers usually inform their users that they will collect some information for user experience improvement. You can choose to accept the request or not. However, on some websites, you might not be able to access it without your permission. All in all, the way website providers uses for information collection is using Cookie which can be used for improving their services and analyzing business information in the future. In this article… The Advantages of Cookies The Disadvantages of Cookies The Type of Cookies Final Thoughts The Advantages of Cookies When mentioning Cookie, most service providers have their right in getting into user information such as your user behavior. That means your information will be collected and analyzed for the system development and usability pattern of that website, which can be utilized and answer users’ expectations. The advantages of Cookie consist of: Cookies will remember when you visit a website and will show some advertisement from any platforms which that ad will relate to you only. Cookies will save your username and password when you log in. You can log in again without typing your username or password again. *In some browsers, users may find the notification about remembering username and password before. If you choose “yes”, the cookies will immediately remember you. Cookies can remember your website use behavior so when you often search any information on search …

“Sorry but we do understand this question” “Please contact us again during our operating hours” “Oops, I’m not sure what that means, would you mind giving me more information or try a different query?” It’s not uncommon to see customers left dissatisfied after try to get their questions answered by chatbots on the site. This is perhaps why ChatBot is often left alone to their own device in the corner of the page. WHY is it then that the ChatBot’s system not robust enough? Why can’t it provide information that customers need?  How then do I set up a ChatBot that can provide information satisfactorily?  This article will lay all on bare why ChatBot can hurt sales, and why businesses lose customers to the point where they have to throw in the towel. What is a ChatBot? ChatBot is a type of AI that can learn and respond to conversations instantly as if you were having a normal conversation. For example, when a customer types a word, a chatbot gives a response, or a set of questions for customers to choose from. The reason for ChatBot is to substitute for a customer service person who cannot be in front of the computer 24/7/. Creating chatbots is like a concierge who will help build relationships with customers. A poorly designed chatbot structure that don’t respond to customer behavior can be detrimental to your business as stated in the title above. “The challenge of creating Chatbots is to design UX to meet the needs of customers who communicate via ChatBot” Reason 1: Your ChatBot has an undefined objective One of the rookie mistakes is the lack of draft scripts before creating a chatbot. This causes chat interactions to slip, or customers not understanding what the purpose of the bot is. Know what you are using the ChatBot for. For example, if you’re an agency you may want to use the bot for customers to provide contact details so that you can provide more information to them prior to closing the sale. Another example would be if you’re an accommodation or hotel providers who require guests to book their accommodation on the desired date and time.  Chatbot scripts for both companies are going to be completely different. And if we don’t identify the real purpose for the ChatBots to work effective, it can be a such shame to lose valuable leads or bookings. Reason 2: Unclear response and misaligned messaging  A good chatbot should have a short and easy-to-understand response. There should be no ambiguity or open-ended questions that may cause customers to repeat their enquiries. Case Study: A brand has created a Chatbot to respond to customers, you can see in the image below that the customer has chosen “Is anyone is available to chat?” From a customer’s point of view, that is probably a weak response. People do not have all day and almost always expects an immediate answer or if you are unable to provide an immediate answer, other contact …