There are various methods that site owners use to make their website placed on Search Result Pages, one of the recognised methods that has been popular over the years is keyword clustering. Keyword clustering is a SEO technique used to group words that have similarity to the page gearing to the search intent of users online. There are also types of keywords and one of them is Long-tail Keywords. It is the practice of using a usually long, specific, detailed phrase that has low volume in search that can result in higher conversion rate.  Although Long-tail Keywords contain low volumes, its specificity makes it easier for users to find when they search for something in particular that can result in your page ranking high on search results especially small companies that just started doing SEO blogs. Before going into detail of the benefits of utilizing Long-tail Keywords geared for SEO, let’s look at what its meaning and usage is. Head & Long-tail Keywords, What is it? Head Keywords is the main word that drives high search volume, for example SEO is a Head Keyword. It is known to be short and open meaning with high search volumes due to its generality, using words that are searched popularly. Long-tail Keywords on the other hand have low search volume due to uses of more words that explains the search intention in detail using specific words to find the exact item. This graph illustrates the difference between Head & Long-tail Keywords to give a clearer sense of how Long-tail Keywords works: Head Keywords Long-tail Keywords Leather Jacket Vegan Leather Biker Jacket for Men Water Bottle Self Cleaning Glass Water Bottle Coffee Brazil Yellow Bourbon Coffee Tattoo Ideas Small Tattoo Ideas for Women Sleeves Black and White Wooden Frames Oak Wooden Frames For Canvas Prints Headphones Wireless Noise Canceling Headphones for Gaming  Examples of Head & Long-tail Keywords Ideas Behind Long-tail Keywords The idea behind long-tail keywords is that, instead of focusing solely on popular and highly competitive keywords (head keywords), businesses or content creators can target less frequently searched, more specific phrases that are highly relevant to their niche audience using Long-tail Keywords. These longer, more detailed keywords may have lower search volumes individually, but they can add up to a significant amount of traffic when combined together. By targeting long-tail keywords, we can increase the chances of ranking higher in search engine results pages (SERPs) for these specific terms since there is less competition. This approach can also help attract more qualified traffic to a website, as users who search for longer, more specific phrases are often further along in the buying cycle and more likely to convert.  How to Find Long-tail Keywords There are many tools that offer Long-tail Keywords and find the ones that suit best with your site. However, for starting you can use Google SERPs in ‘Related Search’. It is located at the bottom of the Google Search Results. For example if you search the word ‘leather jacket’, …

In a digital age where everything costs, getting to the top of the search engine list also comes with an inevitable price. In light of this, Blogging for SEO was created and has been widely adopted. In order to secure the highest spot on the search list (second to paid ads), everyone’s competing to get that “high rank organic search” without needing to pay for ads.   Tools and techniques have been applied to the process of creating blogs that not only provide valuable information, but also have to increase visibility and traffic to the website. There are a wide variety of techniques that are used for SEO but this article will focus mainly on 6 strategies to improve blogging for SEO. Blogging for SEO, Why? Blogging is an integral part of an effective SEO strategy. It allows you to create fresh and optimized content, target relevant keywords, increase organic traffic, enhance internal linking, establish authority, amplify through social media, and attract valuable backlinks. By investing in a consistent and quality blogging effort, you can boost your website’s visibility, attract more visitors, and ultimately improve your search engine rankings. On-Page On-Page SEO is the strategy that focuses on optimizing elements of a website, both front-end and back-end that affects search engines. Some of the strategies used are: Keyword Research Using keyword research to increase the chance of getting displayed on the search list is one of the important things in getting rank higher on search engines and also get more search engine traffics and the how-to is to use tools that are provided by companies such as Google Ads, Semrush, WordStream.  To understand how Google SE (Search Engine) works we need to understand that Google SE uses keywords as one of the elements to check whether the page matches what users search. If the engine thinks that the page content is relevant and could be useful, it will be displayed at a higher search rankings. There are other elements that Google uses to determine whether the content suits the user’s intent, which we will discuss later. The steps in using keywords in blogging go like this: 1. Find a Topic To Write About: The first step in learning how to use the keyword planner tools is by inserting keywords and finding what users are searching and selecting a topic that has high search volumes e.g. web design or SEO.  2. Come Up With a Title: After getting the topic, start writing a title that includes keywords that have mid to high volumes. The reason why we use some mid volumes keywords is because there are chances that those keywords will grow, meaning that users may be searching more in the future. Now, let’s look at how to execute a title that will rank high in the search list. Executing Blog Titles Right Title is the first thing in a blog that users will see and it is a crucial piece that decides whether the users will click or not, but …

Google has continuously been updating their search engine algorithm to ensure the best results based on what users searched for. With many factors to measure if a website is qualified or suitable to be on the SERPs when you search for something. There are many techniques but if you are a website owner, you may have heard the term YMYL pages. YMYL stands for Your Money Your Life. They are pages that Google considers to have a serious impact on the user’s health, happiness, safety, or financial stability. In this blog, we will explore what YMYL pages are and how they can impact your website’s SEO. What are YMYL pages? First, we need to understand what YMYL is and how Google categorizes YMYL pages.  YMYL pages are web pages that contain information that can directly affect a user’s health, happiness, safety, or financial stability. These pages are usually related to topics concerning:  However, every page with these contents will pass through to Google Search Results. Websites that are newly established will need to be patient and slowly begin the process of  gaining authority and SEO history in order to be recognized by Google’s Search Engines. These pages require a high level of expertise and trustworthiness from the website owners and their content creators. Google considers YMYL pages to be very important and they are held to a higher standard than other types of pages. This is because the information on these pages are considered to have high-quality that can have a significant impact on the real world. As a result, Google holds YMYL pages to a higher standard when it comes to ranking them in search engine results pages (SERPs). Why are YMYL pages important for SEO? YMYL pages are important for SEO because Google holds them to a higher standard than other types of pages. This means that YMYL pages require a higher level of experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) than other pages. Therefore, it is crucial to have high-quality content on these pages to rank well in SERPs. Google’s algorithms aim to provide users with the most accurate, relevant, and trustworthy information possible. In other words, Google wants to make sure that users are getting the best possible results for their searches. As a result, Google has developed algorithms that take into account the expertise, authoritativeness, and trustworthiness of a website’s content. This is especially important for YMYL pages, where the stakes are higher, and users are looking for reliable information. So, how can you optimize your YMYL pages for SEO? Let’s take a closer look at some Google’s YMYL guidelines: Credentials  Credentials of the author comes after before anything because when a user browses your site, the first thing that they will see is who wrote the content. What they will have in mind is ‘Who is this guy?’ and the next possible thought is ‘Is this guy qualified to answer my concern?’ Provide high-quality & authoritative content It’s essential that your YMYL pages contain accurate, …

When you search something on Google for plants that can survive hot weather, it’s not random pages that have the exact words that you are looking for, there are many criteria that Google utilizes to justify if the content is best for you or not. The website that appears on your search results should be from someone who knows about plants or studies about it. It would not benefit both users and Google if a site that has no qualification appears at the top of the search list providing false information or not backed with research. One of the tools that Google uses is called EEAT. Let’s take a look at what it is and how Google uses it to determine whether a website passes the EEAT tool. What is EEAT? How does it help SEO? When you search something on Google, it’s not random pages that have exact words that you are looking for, there are many criteria to justify if the content is best for you and one of them is EEAT. EEAT is a factor created by Google as a standard for if the website is qualified to be displayed in search results or not. By focusing on EEAT, you can improve the overall quality of your website as well as help boost page rankings in Google search results.  However, it’s important to note that EEAT is just one of many factors that Google uses to evaluate web pages, so it should be part of a broader SEO strategy that includes other tactics such as keyword research, content optimization, and other technical SEO. Google just announced a new E factor from its E-A-T and here is what Google’s E-E-A-T stands for: Experience Experience comes from site that provides unique, hands-on, authentic experience on that topic will likely be shown in the index. It may suggest that the writer may have tested or experienced that topic with personal opinion or with insights therefore having a good chance that it will help users.  An example of this criteria is a post review of a product or a hotel. If a user is looking for a review for a certain hotel, having unique experiences may give you a higher chance to be on the search index. Or if a student is looking up how life in a certain university is like, pages that share experiences of being a student at that college are likely to appear on Search Result Pages. Here is a search result when asked about life at University of Adelaide. The first one that comes up is a website where students there write down brief reviews on classes taught and life in general. Expertise Expertise determines the knowledge of the writer or credentials of the content. Google’s Search Quality determines whether the author is qualified for that topic or not.  What it means is that you don’t want someone who has no degree or certification on medical services to be giving you advice on what pills you …