

About
Client
Italthai is Thailand’s top class heavy equipment distributor with more than 60 years of legacy. Italthai has many centres in every region of Thailand.
Objectives
We design and develop the website for Italthai to help them decrease the browse rate where people come to their website just to browse and leave and also present company information as well as their products in an interesting way.
website
System
Design system of Italthai’s website aims to build a credible company image and present the information in the best way possible.
The design used Italthai’s colours which are green and blue. They represent the brand as well as building the company’s trustability.
The typography helps the website seem light and approachable.
Design system of Italthai’s website aims to build a credible company image and present the information in the best way possible. The design used Italthai’s colours which are green and blue. They represent the brand as well as building the company’s trustability. The typography helps the website seem light and approachable.
Colour Palette

Typography

grid system
12 Column Grid


DESIGN
Italthai’s website aims to make the visitors stay on the site longer and present their information more effectively while maintaining company identity. We answer to these needs by:
- Using Italthai’s corporate colours to create trustability
- Arranging the content on the website comprehensively and interestingly
- Using clean and modern design to build professional in design and to make the messages more emphasized
- Presenting the products using carousel style as well as better categorize the product by brands
- Developing centre map, helping the customers find the nearest Italthai centre
- Using responsive website design for best website performance on any device
inside pages




