The Challenge
Fong Fong is a legendary soya milk mixed with high-quality fresh tofu skin. To continue the legacy, Fong Fong approached us with two main issues:
- Lack of brand recognition and popularity led to disappointing sales rate and the underwhelming number of customers.
- The current marketing strategies were not effective enough, resulting in loss of new opportunities and potential customers.
The main challenge of this project was to achieve satisfactory results within 3 months. The objectives were to create brand awareness, increase number of potential customers and kick-start compelling marketing campaigns.
Our Approach
We conducted marketing research and analyzed the overview of the business
in order to identify target groups and tailor the most suitable online marketing strategies
to meet prime objectives. We seperated work process into 2 phases.
We conducted marketing research and analyzed the overview of the business in order to identify target groups and tailor the most suitable online marketing strategies to meet prime objectives. We seperated work process into 2 phases.
Strategies
Phase 1 : Building Brand Awareness
One way to popularize Fong Fong’s name was through influencer marketing. We collaborated with influencers to expand their customer base and brand recognition.
It allowed new horizon of audiences to recognise Fong Fong
as the leading soya milk and tofu brand in Thailand.
One way to popularize Fong Fong’s name was through influencer marketing. We collaborated with influencers to expand their customer base and brand recognition.
It allowed new horizon of audiences to recognise Fong Fong as the leading soya milk and tofu brand in Thailand.
Phase 2 : Engagement
After we created brand awareness among the public, we built a relationship with the customers by
letting them engage with our attention-catching campaigns such as giveaway events and amusing
social media activities. As a result, overflowing customers participated in the events.
After we created brand awareness among the public, we built a relationship with the customers by letting them engage with our attention-catching campaigns such as giveaway events and amusing social media activities. As a result, overflowing customers participated in the events.
User Engagement
Summary
Fong Fong gained mass recognition and brand awareness from the public after trusting us to execute
their online marketing campaigns. In particular, the influencer marketing campaign and Facebook Ads were
effective in capturing new customers attention and created mass adoption to the their product lines.
Fong Fong is now one of the top brands in Soya Milk Market in Thailand.
Fong Fong gained mass recognition and brand awareness from the public after trusting us to execute their online marketing campaigns. In particular, the influencer marketing campaign and Facebook Ads were effective in capturing new customers attention and created mass adoption to the their product lines. Fong Fong is now one of the top brands in Soya Milk Market in Thailand.
Key Results
+330K
Reach completed
+500K
Impression completed
47K
Post reactions
68.99%
Unique user
58.23%
Engagement rate
