The Challenge
Chic Republic is a leading furniture and home decoration brand in Thailand, they needed to expand their audience
further to online platforms, making the brand and their products become even more popular.The challenge of this
project was to initiate and execute promotional campaign to increase the sales of the products.
Chic Republic is a leading furniture and home decoration brand in Thailand, they needed to expand their audience further to online platforms, making the brand and their products become even more popular. The challenge of this project was to initiate and execute promotional campaign to increase the sales of the
products.
Our Approach
Before anything else, we selected the product that Chic Republic
wished to promote, then the artworks for each products are designed
and created for social media posts and ads.
We monitored the amount of reach of each ads to guarantee the best performance for our marketing strategies.
Before anything else, we selected the product that Chic Republic wished to promote, then the artworks for each products are designed and created for social media posts and ads.
We monitored the amount of reach of each ads to guarantee the best performance for our marketing strategies.
Content
Content created for Chic Republic helped highlighted selling points and provide product description for the customers, which helped the customers to understand the brand and products better.
These contents had a positive influence on customers’ buying behavior.
Content created for Chic Republic helped highlighted selling points and provide product description for the customers, which helped the customers to understand the brand and products better.
These contents had a positive influence on customers’ buying behavior.
Artwork
We created the artworks for Chic Republic to showcase
their products and present the luxuriousness and elegance
characteristics of the brand.
All artworks are designed to bring out the best qualities of
each product and provide details such as sizes and prices
for the audience’s convenience.
We created the artworks for Chic Republic to showcase their products and present the
luxuriousness and elegance characteristics of the brand.
All artworks are designed to bring out the best qualities of each product and provide
details such as sizes and prices for the audience’s convenience.
Facebook Ads
We ran ads using product promotion artworks to promote each product
while building brand awareness at the same time. These ads brought a large amount of social media engagement to Chic Republic.
We targeted these advertisements to the target groups which are the
working and middle ages who are looking for furniture and home decors,
this practice helped guarantee satisfying number of leads gained.
We ran ads using product promotion artworks to promote each product while building brand awareness at the same time. These ads brought a large amount of social media engagement to Chic Republic.
We targeted these advertisements to the target groups which are the working and
middle ages who are looking for furniture and home decors, this practice helped
guarantee satisfying number of leads gained.
Summary
Because of this marketing campaign, we managed to hit
the sales target set by our client. The campaign created a
big buzz in home decor lover community for Chic Republic.
Yes! successfully helped expand Chic Republic’s market
and promote their products in online platforms.
Because of this marketing campaign, we managed to hit the sales target set by our client. The campaign created a big buzz in home decor lover community for Chic Republic.
Yes! successfully helped expand Chic Republic’s market and promote their products in online platforms.
Key Results
+1.01M
Reach User
+1.52M
Impressions User
77.36%
Unique Traffic
87.98%
Conversions Rate
78.97%
Engagement Rate
