The Challenge
True Coffee serves as the most caring coffee shop, satisfying coffee lovers with its full-of-love cup of coffee and appetising bakery.
True Coffee came to us to help introduce its two products:
Coffee Shop and Coffee cup.
This coffee brand came to us to help introduce its two products: Coffee Shop and Coffee cup to the public and make its sales opportunities skyrocket.
The main objective is to build brand awareness by collaborating with various influencers to achieve the ultimate goal. What our client wants are:
- Collaborating with more than five influencers in media promotion
- Building impactful brand awareness
- Increasing foot traffic to the Coffee Shop
Our Approach
To achieve what our client desired, we had to seek the most suitable influencers for our product promotion by considering the
interest of the follower. This approach promised us with efficient
content performance.
After we get the content from those selected influencers, we ran
content ads, expanding our audience base and brand recognition.
To achieve what our client desired, we had to seek the most suitable influencers for our product promotion by mainly considering the
interest of the follower. This approach promised us with efficient content performance.
After we get the content from those selected influencers, we ran content ads for expanding our audience base and brand recognition.
Influencer Marketing
We had contacted many social media influencers for our marketing. The selected influencers had
around 10,000 – 1,000,000 followers, ensuring that we could integrate as many target groups as we
could. We had to make sure that the followers of each influencer was enthusiastic about our product.
We had contacted many social media influencers for our marketing. The selected influencers had around 10,000 – 1,000,000 followers, ensuring that we could integrate as many target groups as we could. We had to make sure that the followers of each influencer was enthusiastic about our product.
Ads Performance
After creating brand recognition, we advertised our mesmerising content,
allowing us to reach most of the potential customers who were interested in True Coffee. We received the most efficient
ads performance as many people recalled the brand and product with lower cost-per-click (CPC).
Moreover, the reach rate was also satisfying, and the results provided an instant-gratification to our beloved client.
After creating brand recognition, we advertised our mesmerizing content, allowing us to reach most of potential customers who were interested in True Coffee. We received the most efficient ads performance as many people recalled the brand and product with lower cost-per-click (CPC). Moreover, the reach rate was also satisfying, and the results provided an instant-gratification to our beloved client.
Summary
With our successful marketing campaign, True Coffee became one of the well-known coffeehouses in Thailand and worth-mentioning on social media.
Many foot traffic turned into the precious customer, boosting overall sales for the business as well as enhancing great brand reliability from the influencer marketing.
With our successful marketing campaign, True Coffee became one of well-known coffeehouses in Thailand and worth-mentioning on social media.
Many foot traffic turned into the precious customer, boosting overall sales for the business as well as enhancing great brand reliability from the influencer marketing.
Key Results
58.99%
Conversions Rate
8.26%
Click Through Rate (CTR)
74.68%
Unique link clicks
1.45M
Reach
3.62M
Impressions
374K
All Reactions
