The Challenge
SHAN Villas Sukhumvit is a deluxe hotel, an escape route to the most private atmosphere with modern tropical style with a European fusion restaurant. The goals of the project are:
- To increase the number of customers and accommodation packages sold each month
- To attract more customers using SHAN’s picturesque European fusion restaurant.
SHAN wanted to promote all services including the luxurious hotel and fine dining experience.
Our Approach
To outshine fierce competitors in the hospitality sector, we conducted an extensive
competitor research, sniped out relevant audiences and delivered unrivalled
promotional marketing campaigns to achieve the KPIs set.
To outshine fierce competitors in the hospitality sector, we conducted an extensive competitor research, sniped out relevant audiences and delivered unrivalled promotional marketing campaigns to achieve the KPIs set.
Facebook Ads
We focused on strategizing our Facebook campaign via product targeting, which in this case were hotel packages.
The method was to target Facebook Ads to allow for optimized audience exposure.
Timing of the posts matters. We targeted the audience during active time and in the right market group.
We focused on strategizing our Facebook campaign via product targeting, which in this case were hotel packages.
The method was to target Facebook Ads to allow for optimized audience exposure.
Timing of the posts also matters. We also targeted the audience during active time and in the right market group.
Messenger Ads
Messenger Ads was undoubtedly an effective strategy in securing new customers.
We utilized the full capability of the Facebook Messenger Ads to showcase SHAN Villas
Sukhumvit’s promotions, pushing those potential customers to increase engagement.
Messenger Ads was undoubtedly an effective strategy in securing new customers. We utilized the full capability of the Facebook Messenger Ads to showcase SHAN Villas Sukhumvit’s promotions, pushing those potential customers to increase engagement.
Production
and Artwork
Besides running advertisements, we also created various artworks and contents about their luxurious hotel and one-and-only dining dome for reaping the best marketing performance such as taking pack shots and delivering perfect artworks in promotion.
Besides running advertisements, we also created various artworks and contents about their luxurious hotel and one-and-only dining dome for reaping the best marketing performance such as taking pack shots and delivering perfect artworks in promotion.
Summary
By running ads on Facebook and Messengers, together with creating artworks to promote the exceptional selling points, we successfully satisfied the client’s needs in reaching the expected goals of hotel package sale and booking rates. Moreover, the advertisement costs were well-optimized for the best results.
By running ads on Facebook, Messengers, together with creating artworks to promote the exceptional selling points, we successfully satisfied the client’s needs in reaching the expected goals of hotel package sale and booking rates. Moreover, the advertisement costs were well-optimised for the best results.
Key Results
68.96%
Goal conversions rate
64.26%
Messaging conversations started
61.77%
New messaging connections
89.77%
Unique link clicks
59.38%
Unique office leads
