The Challenge
Sam Gler Sauce
The first time CP approached Yes!, they wanted to promote their new
product, Sam Gler Sauce. CP wanted the product to be known widely and
better since when it first launched, most people did not know that CP has
this product. In short, Sam Gler Sauce did not make enough sales.
- Promote Sam Gler Sauce to be widely known and increase the
sales rate - Building a trend around Sam Gler Sauce to motivate the audience
to buy the product
The challenge of this project was to increase the sales of Sam Gler Sauce within a few months to achieve the desired sales number.
The first time CP approached Yes!, they wanted to promote their new product, Sam Gler Sauce. CP wanted the product to be known widely and better since when it first launched, most people did not know that CP has this product. In short, Sam Gler Sauce did not make enough sales.
- Promote Sam Gler Sauce to be widely known and increase the sales rate
- Building a trend around Sam Gler Sauce to motivate the audience to buy the product
The challenge of this project was to increase the sales of Sam Gler Sauce within a few months to achieve the desired sales number.
The Challenge
Pork Wonton with Red
Pork Gravy
The first project with CP turned out to be a great success!
They contacted us again to promote another new product – the “Pork Wonton with Red Pork Gravy”. For this project,
we executed:
- Promoting the new product “Pork Wonton with Red Pork Gravy”
- Finding a smart solution to reach to a large sea of audience within a minimal period
Pork Wonton with Red Pork Gravy
The first project with CP turned out to be a great success! They contacted us again to promote another new product – the “Pork Wonton with Red Pork Gravy”. For this project, we executed:
- Promoting the new product “Pork Wonton with Red Pork Gravy”
- Finding a smart solution to reach to a large sea of audience within a minimal period
Our Approach
We used influencer marketing to promote and increase the sales of both CP products. We started by contacting the influencers and hiring them to work with us in promoting these new products.
We worked on the product positioning and the message they deliver. Once we received promoted content from influencers, we ran ads on those contents to reach as many people as possible in a short period of time.
We used influencer marketing to promote and increase the sales of both CP products. We started by contacting the influencers and hiring them to work with us in promoting these new products.
We worked on the product positioning and the message they deliver. Once we received promoted content from influencers, we ran ads on those contents to reach as many people as possible in a short period of time.
Sam Gler Sauce
For Sam Gler Sauce, we had to find foodie influencers whose contents revolved around cooking.
To create an online presence for this product, we selected four influencer
pages including: กินกับนอน by PPowder, I AM EAT กิน/เที่ยว/เปรี้ยวซ่าส์, Yummy Baby มนุษย์แม่ติดลูก, and Foodbymay.
For Sam Gler Sauce, we had to find foodie influencers whose contents revolved around cooking. To create an online presence for this product, we selected four influencer pages including: กินกับนอน by PPowder, I AM EAT กิน/เที่ยว/เปรี้ยวซ่าส์, Yummy Baby มนุษย์แม่ติดลูก, and Foodbymay.
Pork Wonton with Red Pork Gravy
We had to add flair and interest to popularize the product to increase in-store purchase rates.
We focused on presenting the product’s selling points and where they can be found. That is precisely
why we workedwith two household influencers – I AM EAT กิน/เที่ยว/เปรี้ยวซ่าส์ and กินไปเหอะ.
This marketing strategy yielded an over the top sales number for CP.
We had to add flair and interest to popularize the product to increase in-store purchase rates. We focused on presenting the product’s selling points and where they can be found. That is precisely why we workedwith two household influencers – I AM EAT กิน/เที่ยว/เปรี้ยวซ่าส์ and กินไปเหอะ. This marketing strategy yielded an over the top sales number for CP.
Ads Performance
With the help of influencers, we used Facebook to reach millions
of people in minutes. This meant better market penetration
for Sam Gler Sauce and Pork Wonton with Red Pork Gravy.
This expanded the reach to audiences, making more people
aware of these new products in a short time.
We achieved satisfying results for all Facebook ads and CP had
improved sales rate for two of their new products that are now
household items.
With the help of influencers, we used Facebook to reach millions
of people in minutes. This meant better market penetration
for Sam Gler Sauce and Pork Wonton with Red Pork Gravy.
This expanded the reach to audiences, making more people
aware of these new products in a short time.
We achieved satisfying results for all Facebook ads and CP had
improved sales rate for two of their new products that are now
household items.
Summary
CP celebrated phenomenal results from trusting us to help with their online marketing. Both “Sam Gler Sauce” and “Pork Wonton with Red Pork Gravy” has become well-known for the public within a few months.
The product sales skyrocketed from our engaging advertising campaigns and compelling influencer marketing
CP celebrated phenomenal results from trusting us to help with their online marketing. Both “Sam Gler Sauce” and “Pork Wonton with Red Pork Gravy” has become well-known for the public within a few months.
The product sales skyrocketed from our engaging advertising campaigns and compelling influencer marketing
Key Results
+884K
Reach Completed
+1.12M
Impression completed
147K
Post reactions
74.67%
Unique user
89.31%
Unique link clicks
