Choosing a good color scheme for your website could be a scary thing- especially if you’re not confident about your color coordination ability, or feel that you’re not a skilled designer.
“3 steps” to using color on your website – the right way
There are 3 main colors you should consider when you are designing your website and digital marketing:
1. Choosing a dominant color as your brand color
The dominant color is your brand color – like the fire engine red for Coca-Cola.
This is the color that you want your audience to remember when they think of you.
This particular color will help evoke certain emotions or feelings when people arrive on your website – just like passion, excitement, or even hunger!
Big companies don’t pick their dominant / brand colors by accident. It’s strategically chosen to be used as part of their branding and marketing initiatives.
2. Choosing 1 to 2 accent colors to create a color scheme for your website
No one can stand having just a single color throughout their entire website. Neither can I.
To make your design more complex but still professional, you need accent colors to highlight attention-worthy parts of your website like buttons, menus or subtitles.
You can use accents color as a support to help highlight secondary information on your webpages. For example, they may be the subtitle, secondary buttons, information boxes, background colors, etc.
Try to limit to only 1 or 2 accent colors. If there are too many accent colors, the color scheme will be lost and your website will end up being a digital painting, which can be visually distracting.
3. Choosing a background color to complete your design
You want your website visitors to feel comfortable browsing your website. You don’t want to annoy your visitors or make it challenging to absorb your content by using overly bold or bright background colors.
For example, in a retail clothing store, you might want to use bold colors to draw shoppers to the racks of clothes. You want the wall color to contrast with the merchandise shelves so shoppers can instantly know where to look when they enter the store.
In contrast, you probably want to feel more relaxed in a cottage vacation house. You want your wall color and decor to have a soothing and relaxing effect. You want everything to blend in so you can focus on the breathtaking landscape view from the over-sized window so a lighter background may be used in this instance. It’s all about understanding the purpose of your website. Now go do it.
For more helpful tips or just lovable banters, visit us at yeswebdesignstudio.com