BMW - Yes Web Design Studio

The Challenge

Barcelona Motor is the world-leading car dealership from BMW Thailand. They came to us with the need of increasing
test drive booking and wanted to have engaging marketing strategies for attracting people to their test drive registration.
They aimed to:

Barcelona Motor is the world-leading car dealership from BMW Thailand. They came to us with the need of increasing test drive booking and wanted to have engaging marketing strategies for attracting people to their test drive registration.
They aimed to:

Increasing the number of BMW test drive bookings to 300 bookings per month
Turning the test drive participants into precious customer

In this project, Barcelona Motor had a promotional campaign to skyrocket their sales and wanted to collaborate with us to
succeed this campaign seamlessly.

In this project, Barcelona Motor had a promotional campaign to skyrocket their sales and wanted to collaborate with us to succeed this campaign seamlessly.

Our Approach

Firstly, we conducted a campaign to increase BMW test drive
booking, advertise the campaign to meet the desired goal, and
promote our client’s campaign to reach audiences as much as
possible. This approach made Barcelona Motor become
enthralling and intriguing in audiences’ eyes, attracting them
to our promotion.

Firstly, we conducted a campaign to increase BMW test drive booking, advertise the campaign to meet the desired goal, and promote our client’s campaign to reach audiences as much as possible. This approach made Barcelona Motor become enthralling and intriguing in audiences’ eyes, attracting them to our promotion.

Lead generation campaign

We created the advertisement to boost the test drive bookings, at least 300 bookings per month.
Our advertisement concentrated on BMW lovers to reap sales opportunities for Barcelona Motor.
In this project, the campaign performance was rewarding, with the efficient advertisement
cost per a booking, and the overall booking over 300 per month.

We created the advertisement to boost the test drive bookings, at least 300 bookings per month. Our advertisement concentrated on BMW lovers to reap sales opportunities for Barcelona Motor. In this project, the campaign performance was rewarding, with the efficient advertisement cost per a booking and the overall booking over 300 per month.

Promotional Strategy

The client wanted us to push their promotional campaign to reach more target audience. To accomplish that, we run ads to increase conversion rate for Barcelona Motor.

With the great promotional campaign from Barcelona Motor combined with our ads strategy that targets the right group of audience, we help increase Barcelona Motor’s sales rate by more than 100% .

The client wanted us to push their promotional campaign to reach more target audience. To accomplish that, we run ads to increase conversion rate for Barcelona Motor. With the great promotional campaign from Barcelona Motor combined with our ads strategy that targets the right group of audience, we help increase Barcelona Motor’s sales rate by more than 100% .

Summary

Barcelona Motor got more than 300 test drive bookings
each month, which exceeded the set goal.

Thanks to our magnificent marketing strategy and
the undeniable promotion from the client, this marketing
campaign was skyrocketing and Barcelona Motor can
convert over 40% of these leads to real customers.

Barcelona Motor got more than 300 test drive bookings each month, which exceeded the set goal. Thanks to our magnificent marketing strategy and
the undeniable promotion from the client, this marketing campaign was skyrocketing and Barcelona Motor can convert over 40% of these leads to real customers.