True Coffee

True Coffee is a major Thai coffee chain offering a variety of beverages and snacks,
specializing in serving a tech savvy, urban customer base.

About True Coffee

True Coffee is one of Thailand’s most established coffee chains, offering a wide
range of beverages and snacks with a focus on convenience and digital integration
for urban professionals and tech savvy consumers.

Their target market includes urban professionals, university students, and
tech savvy daily coffee drinkers, requiring a seamless and personalized
digital experience focused on convenience, loyalty rewards, and mobile app
integration.

Digital Marketing

Your Favorite Corner, Your Favorite Coffee.

Our Approach

Our approach was focused on leveraging a diverse portfolio of credible influencers to
generate authentic, high quality content that showcased the experience. and we
amplified that powerful content through a strategic paid media plan to maximize reach,
engagement, and drive consumers into their physical coffee shops.

Solution

Content Creation

Our in house team produced high quality lifestyle photos and videos
that positioned True Coffee as the essential “third place”
for urban professionals, showcasing new products and exclusive promotions.

Ads Management

We used this content to fuel performance ad campaigns on Meta and Google,
focusing on driving loyalty app installs while using geo targeted ads
to convert online engagement into in store foot traffic.

Ads Management

Our ad strategy is designed to leverage in house creative content to
find the most effective approach for delivering highly targeted
campaigns to the right audience.

Key Campaign Results
(First 90 Days)

Achieved

5:1

Return on Ad Spend (ROAS)

Compared to previous

-40%

Decreased Cost Per Click (CPC)

Engagement Rate

6.2%

Organic Content

Channels Used

Meta Ads (Instagram & Facebook) : The primary channel for
running campaigns to boost engagement, drive conversions,
and increase store traffic, using a mix of all content formats.

Execution Focus

Integrated Content Strategy : Conduct A/B testing between
existing content and our new content to identify the most
effective creative for each campaign objective.
Campaigns Segmented by Objective : Separate campaigns
based on specific goals, such as engagement campaigns,
promotion campaigns, and store traffic campaigns.
Geo-Targeted Ads : Use location technology to deliver the
right promotions and encourage users to visit the nearest True
Coffee store.

Performance

(The First 90 Days)

Our integrated strategy combining authentic influencer voices with compelling brand content and precision
advertising successfully re energized the True Coffee brand, leading to significant growth in digital and sales.