Article by Yes Web Design Studio
1. Easy to Use
With so many people of differing abilities, comprehension and literacy to learn you have to make sure to simplify your process as much as possible.
For example, if there’s a five step process to achieve something on your site, work hard to see if you can do it in three. People are likely to use something that takes less of their time and this will make them happy.
Regardless of what your site does, it should make it abundantly clear what a visitor can expect to do.. This can be harder to achieve than you think – it’s usually because you understand what your website is about so it seems obvious to you.
One of the best ways to construct an intuitive site is to think about who your users are and what they want. Ask a few people to test the website before to get a feel of how easily they can navigate and perform functions on your website. Knowing who is visiting your site (and their intent) means you are able to build elegant sales funnels that help them convert easily and maximize your own profits.
3. Keep Up With Media Support
Images, audio & video are becoming more prevalent in blogs and webpages. Not that long ago a blog was straight forward text; now, it’s not uncommon to have blog posts accompanied by many photos or even videos.
Your website needs to keep with the times effortlessly. For example, YouTube videos aren’t responsive – meaning they will break the layout on any responsive website (that resizes to match the dimensions of the device it is being viewed on) – so it’s important to wrap them in a bit of HTML and use CSS to make them responsive. Keep up!
4. Optimized for Search
There are plenty of different ways to drive traffic to your website – like social media marketing, influencer marketing, and email marketing. However, organic search traffic remains arguably the single most important source of high-value traffic.
SEO (Search Engine Optimisation) encompasses things like web design and server performance all the way through to blogging, content, keywords and competitor analysis. That’s why we always take that into consideration when we develop websites. It’s not hard to do it right but the issue is people often don’t optimize their websites for SEO.
5. Powerful Administration
Arguably the most important aspect because it determines how well you can stay on top of the administrative tasks associated with operating a website.
User management, content management, menus, themes, SEO, email and so on, should all be directly under your control (or the appropriate admin) and intuitive and easy to work with. If you find you’re spending more time trying to develop features and functionality needed to operate smoothly, it’s time to look around for an upgrade.c
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