Spaghetti House

Spaghetti House is the beloved pasta house and community hub serving delicious,
affordable Italian fusion dishes to the customers.

About Spaghetti House

Spaghetti House is a beloved Italian fusion restaurant situated near Kasetsart
University, serving a wide variety of delicious and affordable pasta dishes primarily
for the local people.

Their target market primarily includes university students and young adults in the
Kaset area, requiring a fun and highly interactive with relatable content, promotions,
and community engagement.

Digital Marketing

About Spaghetti House

It's not just pasta — it's the comfort food that powers people life.

Our Approach

Our strategy was to transform their business from unpredictable walk in to an online
reservation. We focused on making online booking the most convenient and rewarding
way to dine at Spaghetti House, using content and ads to drive this new customer
behavior.

Solution

Content Creation & Social Media Management

We produced engaging, shareable content, including trending memes and
video Reels that showcased the restaurant’s vibrant atmosphere,
transforming their social media into an active community hub.

Ads Management

We ran geo targeted ads on social media to people in the immediate neighborhood,
promoting exclusive dine in offers and special promotions to encourage visits.

SEO & Google Maps Optimization

We optimized their profile to appear first on Google Maps when locals
searched for nearby dining options, making them the easiest
and most visible choice in the area.

Ads Management

Our ad strategy was designed for maximum local impact, focusing on
driving measurable foot traffic and promoting dine in only offers.

Key Campaign Results
(First 90 Days)

Achieved

7:1

Return on Ad Spend (ROAS)

Compared to previous

-40%

Cost Per Store Visit ( Estimated )

Ad Conversion Rate

6.5%

On promo campaigns

Channels Used

Meta Ads (Instagram & Facebook) : The primary channel for
reaching the student demographic with tight geo targeting
and interest based targeting.
Google Search Ads : Used to capture high intent users
searching with ads promoting dine in specials.

Execution Focus

Ad creative showing the vibrant in store atmosphere and
happy customers.
Offer led campaigns with clear messaging.
Ad scheduling optimized to promote lunch, afternoon study
breaks, and dinner.
CTAs focused on “Get Directions” and “Call to Book.”

Performance

(The First 90 Days)

The synergy between our engaging content and precision ads successfully transformed Spaghetti House
into a bustling student hub, increasing daily foot traffic and building a loyal community.