The Challenge

Rococo, a quality vinyl floor solution provider, approached us with the need to expand their brand on social media platforms. Rococo wanted to gain more social media presence through promoting campaigns and to present their brand identity and characteristics. The challenges of this project were:

Building brand recognition for Rococo as vinyl floor solution expert
Increasing sales rate through social media campaigns
Representing great quality of products and services through artworks

Building brand recognition for Rococo as vinyl floor solution expert
Increasing sales rate through social media campaigns
Representing great quality of products and services through artworks

Our Approach

In order to make Rococo become recognised and viewed as the leading vinyl floor solution provider in social media platforms, we designed and created artworks and content for social media posts to build brand awareness and recognition.

Once Rococo gained more audience, we started running ads for
promotional campaigns with the aim to increase sales rate.

Once Rococo gained more audience, we started running ads for promotional campaigns with the aim to increase sales rate.

Social Media

We tailored content and artworks to attract the target audience
of Rococo which is working and middle aged people who is
looking for flooring solutions and house building and decorating
services.

Facebook was chosen as the main platform to promote Rococo’s
products, services, and promotional campaigns since it gathers
groups of target audience matched with Rococo’s target audience.

We tailored content and artworks to attract the target audience of Rococo which is working and middle aged people who are looking for flooring solutions and house building and decorating services.

Facebook was chosen as the main platform to promote Rococo’s products, services, and promotional campaigns since it gathers groups of target audience matched Rococo’s target audience.

Artwork

Yes! designed artworks for Rococo to showcase their expertise, high quality product features, services, as well as the promotional campaigns. All artwork is made with Rococo’s corporate identity guide in mind.

High quality images are used to present the products and benefits of vinyl floors with expressive texts and images. The artworks aim to highlight the selling points of their vinyl floor solution and promote special deals and discounts.

Facebook Ads

To gain as many reach as possible to the promotional campaigns, we ran and monitored advertisements on Facebook
to targeted groups. Ads were run with the artworks highlighting special deals from the promotional campaigns.
The ads aimed to attract new leads from social media which will then convert to customers, increasing the sales rate.

The ads aimed to attract new leads from social media which will then convert to customers, increasing the sales rate.

Summary

Rococo sales rate increased significantly after Yes! helped
plan and execute all marketing tactics resulting in Rococo’s brand
image and recognition become even stronger.

Moreover, 30% of leads gained from this marketing
campaign converted to real customers.

Rococo was satisfied with the increased sales and leads
emerging from our marketing plan and execution.

Rococo sales rate increased significantly after Yes! helped plan and execute all marketing tactics resulting in Rococo’s brand image and recognition become even stronger.

Moreover, 30% of leads gained from this marketing campaign converted to real customers.

Rococo was satisfied with the increased sales and leads emerging from our marketing plan and execution.