Rococo

A premium flooring brand known for its high design, durable luxury vinyl planks.

About Rococo

Rococo is a premier provider of high performance luxury vinyl flooring, renowned for
its sophisticated design, exceptional durability, and innovative flooring solutions for
both residential and commercial projects.

Their target market includes design savvy homeowners, interior designers,
architects, and contractors, requiring a premium and visually rich digital
experience that simplifies the complex journey of selecting and
purchasing high end flooring.

Digital Marketing

Design a beautiful life from the floor up. — Design a beautiful life from the floor up.

Our Approach

Our approach was to transform Rococo’s digital presence from a simple online catalog
into a full funnel lead generation engine. We focused on two core objectives: inspiring
and educating potential customers through high quality content, and converting that
interest into measurable, high value leads through a seamless digital journey.

Solution

Content Creation

We developed a content strategy centered on a Digital Inspiration Hub,
featuring professional room galleries, a showcase, and educational articles
on topics and This content was designed to guide users
from initial inspiration to purchase consideration.

Performance Marketing Campaigns

We ran highly targeted ad campaigns on Google and Meta,
focusing on driving order samples for homeowners and finding a dealer
for ready to buy customers. Ads were targeted based on user intent,
life events , and professional titles.

Ads Management

Our ad strategy was designed for both B2C inspiration and general
lead generation, delivering exceptional results by reaching the right
audience with the right message at each stage of their journey.

Key Campaign Results
(First 90 Days)

Achieved

9:1

Return on Ad Spend (ROAS)

Compared to previous

-30%

Decreased Cost Per Lead (CPL)

Ad Conversion Rate

4.2%

Lead Form

Maintained

5.5%

Content Engagement Rate

Channels Used

Google Ads : Search and Shopping campaigns to capture high
intent users actively searching for flooring solutions.
Meta Ads (Instagram & Facebook) : Targeting homeowners
based on life events and interests (home renovation, interior
design) with visually inspiring creative.

Execution Focus

Visually driven ads creative showcasing stunning room
transformations.
Funnel segmentation for homeowners vs. trade professionals.
A/B testing different calls to action to maximize lead volume.

Performance

(The First 90 Days)

The integrated online marketing campaign created massive social media buzz and established Rococo as a top of mind
brand, leading to a significant increase in online engagement, organic traffic, and profitable growth.