PS Property

A professional, one stop service real estate agency in Thailand.

About PS Property

PS Property is a premier, full service real estate agency in Thailand, renowned for its
extensive portfolio of properties for sale and rent, including condos, houses, and
land, and its commitment to professional, client-centric service.

Their target market includes first time homebuyers, seasoned property
investors, and expatriates seeking rentals, requiring a trustworthy and
highly efficient digital experience that simplifies the complex process of
finding and acquiring property in Thailand.

Digital Marketing

Your Trusted Partner in Every Step of Your Property Journey.

Our Approach

Our approach was to transform PS Property’s digital presence from a simple property
listing site into a full funnel lead generation machine. We focused on two core
objectives: building trust and authority through expert content, and converting online
interest into a consistent stream of high quality, sales leads through a seamless digital
journey.

Solution

Content Creation

We developed a content strategy centered on featuring in depth
neighborhood guides, articles for exclusive listings.
This content was designed to attract and educate potential clients,
positioning PS Property as the go to expert.

Performance Marketing Campaigns

We ran highly targeted ad campaigns on Google and Meta,
focusing on driving high quality leads for property viewings and consultations.
Ads were targeted based on specific property locations, user intent,
and demographic data for investors and homebuyers.

Ads Management

Our ad strategy was designed for high value lead generation,
delivering exceptional results by reaching motivated buyers and
renters with compelling property listings and expert advice.

Key Campaign Results
(First 90 Days)

Achieved

11:1

Return on Ad Spend (ROAS)

Compared to previous

-40%

Cost Per Click (CPC)

Ad Conversion Rate

5.8%

Lead Form

Maintained

6.5%

Content Engagement Rate

Channels Used

Google Ads : Search and Display campaigns to capture users
actively searching for properties and real estate services in
specific locations.
Meta Ads (Instagram & Facebook) : Lead generation
campaigns targeting users based on income level, investment
interests, and life events.

Execution Focus

Visually driven ad creative showcasing stunning property
photography.
Funnel segmentation for renters, buyers and investors.
A/B testing different property highlights and call to action to
maximize lead quality.

Performance

(The First 90 Days)

The integrated online marketing campaign created a powerful lead pipeline and established PS Property as a dominant
digital player in the Thai real estate market, leading to a massive increase in client inquiries and brand engagement.