THAY Ekamai

A sophisticated bar famed for its unique Thai twist cocktails and live music.

About THAY Ekamai

Thay Ekamai is a trendy, upscale bar and restaurant in the heart of Bangkok’s
vibrant Ekamai district, renowned for its unique Twist cocktails, live music,
and chic ambiance.

Their target market includes young professionals, trendsetters, cocktail
enthusiasts, and the city’s socialites, requiring a chic and visually driven
digital experience that mirrors the venue’s exclusive and sophisticated
ambiance.

Digital Marketing

"Where Thai flavors meet the art of the cocktail." — "Where Thai flavors meet the art of the cocktail."

Our Approach

Our approach was to position THAY Ekamai as the definitive destination for a premium
nightlife experience. We shifted from a passive social presence to a full funnel
marketing engine focused on two core objectives: elevating the brand’s desirability
and converting that new found buzz into consistent, high value reservations through
a frictionless digital journey.

Solution

Content & Social Media Curation

We revamped their Instagram feed to reflect a premium,
editorial aesthetic. The content strategy focused on professional
cocktail photography, videos capturing the energy of live music nights,
and features on their star mixologists to build a cult following.

Focused Ad Campaigns

We ran highly targeted Meta ad campaigns focused solely
on driving reservations. All ads led to a simple, one click
reservation form, removing friction and maximizing conversions.

Ads Management

Our ad strategy was designed for both performance and brand
positioning, delivering exceptional results by reaching the right
audience with a compelling message.

Key Campaign Results
(First 90 Days)

Achieved

12:1

Return on Ad Spend (ROAS)

Compared to previous

-50%

Decreased Cost Per Lead (CPL)

Ad Conversion Rate

4.5%

Focused Keywords

Content Engagement Rate

7.5%

Organic Users

Channels Used

Meta Ads (Instagram & Facebook) : Targeting users with
interests in luxury dining, mixology, competitor locations, and
followers of our partner influencers.
Custom Audience Retargeting : Re-engage website visitors,
page engagers, and video viewers to secure bookings.

Execution Focus

Luxury focused ad copy and video creative.
Mobile first landing pages optimized for instant reservations.
Funnel segmentation for new audiences vs. warm leads.
Real time bid adjustments for peak booking hours.

Performance

(The First 90 Days)

The integrated campaign successfully transformed Thay Ekamai’s brand perception and business trajectory,
leading to a massive increase in demand and solidifying its status as a top Ekamai hotspot.