Looking for a website-building tool?
WIX and WordPress are platforms that allow you to create websites without prior programming knowledge. They’re for business owners who want to create their own website but don’t want to spend money to hire a website agency.
WIX and WordPress boasts easy-to-use management system, and both are beginner friendly. As these two platforms are so similar, we’re here to help you decide which is a better suit for you.
In this article, we’ll discuss…
- What WIX is
- What WordPress is
- Number of WIX and WordPress users
- Pricing for each platform
- Support for eCommerce functionality
- Summary
What is WIX?
WIX is an online platform that provides website creation services. You can design a website without any coding knowledge. They provide users with more than 500 websites from Template, giving you the freedom to fully manage your site’s components. More importantly, WIX-based websites are a mobile-friendly website that lets you set a domain name that matches your business or brand name according to your needs. Whether you’re a restaurant owner or real estate owner, you can use WIX to increase your brand presence online.
What is WordPress?
WordPress a major website builder that was established in 2003 and now into their 17th year, with millions of users worldwide. You can create websites using WordPress for free, and you can also create a variety of websites on demand, such as blogs, business websites, online sales websites, and plenty more. Whether you have prior web design experience, you can easily learn build your own websites in Bangkok. WordPress is second to none when it comes to versatility. With content management called Visual Editor and more than 57,000 plug-ins, website optimisation are truly enabled by this powerful platform.
Number of Users of WIX and WordPress
WordPress’s number of users is still greater than WIX with 455 million active users now (according to data from Netcraft) and since the latter was launched in 2006 WIX’s user currently sits at 190 million websites (data from WiX).
Pricing
Let’s get this straight, BOTH platforms cost money. This may be one of the reasons why you can decide what’s worth it. You’ll inevitably see that if you chose to create a website via an online platform, there’s cost that owning a website entails, such as the domain rent, hosting fees, media storage fees, and more like WIX, the monthly cost for a business website is roughly 140 Baht/month*, but such price comes with several limitations that make you want to upgrade to another price. As for WordPress, the price usually includes domain, SSL hosting, plug-in fees, and more depending on the package. Read more to find out about the Packages.
Usually when people see the price, they’ve already made up their minds. However, we want you to see further than which one is cheaper. You should instead ask, “Which one is right for me?” We want you to look at your actual use of whether this price is right for your business. If you are an eCommerce website owner, the price your package may inherently be more expensive. However, given the functionality and safety of both users and website owners, paying a bit more can go a long way and much more cost-saving in the long run.
WIX vs WordPress in 2026: How the Landscape Has Shifted
Since this article was first published, both WIX and WordPress have undergone significant changes. The website builder market in 2026 looks quite different, and understanding these shifts is important for anyone deciding which platform to use for their business.
WordPress Remains the Market Leader
As of 2026, WordPress powers over 43% of all websites on the internet, maintaining its dominant position as the world’s most popular content management system. This massive market share means WordPress continues to benefit from the largest ecosystem of themes, plugins, and developer support available. WIX, while growing steadily, remains a significantly smaller player in terms of overall market share — though it has carved out a strong niche among small business owners and solopreneurs who prioritize simplicity over flexibility.
AI-Powered Website Building
Both platforms have embraced AI in 2026. WIX offers an AI Site Generator that can create a complete website based on a text description of your business. You describe what your business does, and WIX generates a full site with pages, content, and images. WordPress, through plugins and page builders like Elementor AI, offers similar AI-assisted content creation and design suggestions. However, WordPress’s AI capabilities are more modular — you can choose which AI tools to use and how they integrate with your workflow, giving you greater control.
Flexibility and Scalability
This remains the area where WordPress has the clearest advantage. WordPress is open-source software, meaning you own your website completely and can host it anywhere, customize it without limits, and migrate it to a different host at any time. WIX, being a closed platform, locks you into their ecosystem — you cannot export your WIX website and move it to another hosting provider. For businesses planning to grow, add custom functionality, or integrate with third-party systems (like CRM platforms, booking systems, or custom databases), WordPress offers far more scalability.
SEO Performance
For businesses that depend on search engine traffic, WordPress continues to be the superior choice for SEO. With plugins like Rank Math and Yoast SEO, WordPress gives you granular control over every aspect of your on-page SEO — from meta titles and schema markup to XML sitemaps and canonical URLs. WIX has improved its SEO tools significantly over the years, but it still cannot match the depth of control and customization that WordPress provides. If organic search visibility is a priority for your business, WordPress is the clear winner.
eCommerce Capabilities
Both platforms support eCommerce, but they approach it differently. WIX offers built-in eCommerce features that are easy to set up for small shops. WordPress, combined with WooCommerce (the world’s most popular eCommerce plugin), powers millions of online stores and supports everything from simple product catalogs to complex multi-vendor marketplaces with thousands of products. For serious eCommerce businesses, WooCommerce’s flexibility and extensive plugin ecosystem make WordPress the stronger platform.
Our Verdict for 2026
If you are a small business owner who needs a simple, attractive website quickly and does not plan to scale significantly, WIX can be a reasonable starting point. However, for businesses that value long-term growth, SEO performance, full ownership of their website, and the flexibility to add any feature they need, WordPress remains the best choice — and it is the platform we recommend and build on at Yes Web Design Studio.
Our team specializes in creating custom WordPress websites that are optimized for performance, SEO, and conversion. Whether you are starting fresh or considering migrating from WIX to WordPress, we can help you build a website that truly serves your business goals.
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