Spaghetti House - Homey Thai-Italian Fusion Restaurant

The Challenge

Spaghetti House, a homey Thai-Italian Fusion restaurant with 30 years of legacy, wanted to be more well-known and hoped to present a variety of unique signature menus from the restaurant to a broader range of audiences. More importantly, Spaghetti house aimed to open a new sales avenue by joining LINE MAN, a famous food delivery application. The tasks were:

Spaghetti House, a homey Thai-Italian Fusion restaurant with 30 years legacy, wanted to be more well-known and hoped to present a variety of unique signature menus from the restaurant to a broader range of audience. More importantly, Spaghetti house aimed to open new sales avenue by joining LINE MAN, a famous food delivery application. The tasks were:

Collaborating with more than five influencers in media promotion
Building impactful brand awareness
Increasing foot traffic to the shop

Our Approach

From the first moment we got to know Spaghetti House’s branding and products, we knew that artworks will be the key to
promoting various types of dishes. For that reason, we operated professional photography production for high-quality images
of Spaghetti House’s dishes. The images were to be used for creating intriguing and irresistible ads campaigns in order
to bring traffic and customers to Spaghetti House via LINE MAN application.

From the first moment we got to know Spaghetti House’s branding and products, we knew that artworks will be the key to promoting various types of dishes. For that reason, we operated professional photography production for high-quality images of Spaghetti House’s food. The images were to be used for creating intriguing and irresistible ads campaigns in order to bring traffic and customers to Spaghetti House via LINE MAN application.

Production

We first had Spaghetti House’s dishes professionally photographed by our trusted team. From planning the mood and tone in pre-production stages to brushing up details in the post-production phase, we were involved in every step of the way in acquiring the best quality images. These were then used to create artwork for ads and promotional social media campaigns.

Artwork

Once we have quality images taken, the next step was to create beautiful artworks to present all the unique features of the food and restaurant. Apart from having visual impact, our artworks are representative of Spaghetti House’s branding and identity enhancing brand recognition and awareness.

Promote

We created and ran ads campaigns with the aim of making Spaghetti House become widely known and bringing
more potential customers to Spaghetti House. We targeted our ads to audiences that are interested in food
especially Italian cuisines and lookalike audiences of the competitors. These methods succeeded in building
brand recognition and bringing more people to Spaghetti House with satisfying proof of reach performance.

We created and ran ads campaigns with the aim of making Spaghetti House become widely known and bringing more potential customers to Spaghetti House. We targeted our ads to audiences that are interested in food
especially Italian cuisines and lookalike audiences of the competitors. These methods succeeded in building brand recognition and bringing more people to Spaghetti House with satisfying proof of reach performance.

Traffic

To stimulate sales growth, we ran social media ads directing to potential buyers about special deals on LINEMAN.

As a result, we successfully increased the sales performance through LINE MAN application within a few months

To stimulate sales growth, we ran on social media ads directing to potential buyers about special deals on LINEMAN.

As a result, we successfully increased the sales performance through LINE MAN application within a few months

Summary

Spaghetti house gained more sales in LINE MAN application as the set goals.

More importantly, The Spaghetti House’s name and many
signature menus are being recognized and known widely
by spaghetti and Thai-Italian fusion food lovers.

Spaghetti house gained more sales in LINE MAN application as the set goals.

More importantly, The Spaghetti House’s name and many signature menus are being recognized and known widely by spaghetti and Thai-Italian fusion food lovers.