WEBSITE COLOUR SCHEME HOW TO CHOOSE
When it comes to choosing a website colour scheme, some people may think it is as simple as picking their favourite colours. However, there are so many more colours can do for your website than attract its intended audience. While this may seem like a convoluted process that requires countless trials and errors, it’s actually much easier if you know the trick. So fret not, given our experience of web design in Bangkok, we are going to share some of our tips with you.
REMEMBER THIS – Three main colours to choose when creating a website consist of:
1. A dominant colour (your brand colour)
2. 1-2 accent colours for creating a colour scheme
3. Background colour
1. CHOOSING A DOMINANT COLOUR
A dominant colour is the same as your brand colour. For example, if your brand was Coca-Cola, the dominant colour for your website would be red. This colour evokes an emotional connection from the audience upon a glance at your website, as it also represents your brand identity. Your customers will automatically think of your brand when they see this Website colour scheme. If you’re doing logo design for your brand, incorporate the dominant colour into it.
BUT HOW DO I KNOW WHICH WEBSITE COLOUR SCHEME TO USE FOR MY BRAND?
Each colour attracts certain types of customers. Below is an infographic showing different types of customers each colour attracts and types of a company each colour can convey particular characteristics and personalities.
Green represents wealth, health, peace, and nature.
Yellow represents youthfulness, optimism, and cheerfulness.
Orange represents friendliness, enthusiasm, and creativity.
Red represents passion, energy, urgency, vibrancy, and danger.
Pink represents feminine, sweetness, innocence, fertility, and romance.
Purple represents royalty, wealth, success, and wisdom.
Blue represents trust, security, stability, peace, and calmness.
Gray represents neutral, simplicity, calmness, futuristic, and logic.
Black represents power, luxury, sophistication, and elegance.
• MEN VS. WOMEN
Men and women have different colour preferences. When choosing a colour, you should consider whether your target customers are men, women, or neither. Here are some differences in colour preference between men and women we’ve gleaned from delivering countless logo design and graphic design in Bangkok, Thailand.
– Men prefer bright colours, while women prefer soft colours.
– Men accept achromatic colours such as black, white, or grey more than women do.
– Women like tints (colours with white added) better than shades (colours with black added).
– Men love blue, green, and black and hate orange, brown, and purple.
– Women love blue, green, and purple and hate orange, brown, and grey.
Now that you know the characteristics each colour represents as well as the gender and types of customers they’ll attract, you will be able to pick the right dominant colour for your website. All you need to do is take some time to think about the type of your target customers, their genders, and the type of product your brand sells and then pick the colour according to those factors.
• USING YOUR DOMINANT COLOUR ON YOUR WEBSITE COLOUR SCHEME
After you got your dominant colour, now it’s time to put it on your website. Remember that you should only place it where you want to draw the audience’s attention to, so be selective. The trick is to make your dominant colour stand out on your website. It’s important to stress this if you’re considering to hire a web design company or web design agency in Bangkok to create a website for you.
2. CHOOSE YOUR ACCENT COLOUR
Imagine if your website only had one colour. It would look really boring, right? That’s why you’ll need accent colours to make the website more attractive. When it comes to website creation, accent colours are used to emphasise the second most important information on the website such as quotes, subtitles, or buttons.
It is difficult to pick accent colours that complement the dominant colour perfectly. That’s why we recommend you to use a colour matching tool such as Adobe Colour CC tool. Also, keep in mind that there shouldn’t be more than two accent colours for your website colour scheme.
3. CHOOSE YOUR WEBSITE BACKGROUND COLOUR
The colour that you are going to use as the background colour of your website during the web design phase should make the audience feel relaxed and comfortable while visiting your website. The colour you pick should not be too monotonous or too bright to be visually irritating.
So, what colour should you use as the background colour of your website? Well, that depends on the type of your website. Let’s have a look at some of them below.
TYPE 1: CONTENT INTENSIVE INFORMATION WEBSITES & E-COMMERCE WEBSITES
This kind of website is designed to promote ideas or products. Therefore, the ideal background colours for this type of website should be white or light so that the audience can pay full attention to the ideas or products you want to promote.
TYPE 2: CORPORATE/ BUSINESS WEBSITES
These kinds of websites have two purposes: 1) Promoting a brand and 2) Promoting a service.
1) PROMOTING A BRAND
If you are promoting your brand on your website, you will need to use a variation of your brand colour as the background colour in order to make the brand easy to remember for the audience. If your brand colour is too bold to be used on your website, try using the lighter shade of it.
2) PROMOTING A SERVICE
If you want to promote a service on your website, the background colours should be white or neutral colours as you will want the direct your audience’s focus to the content.
TYPE 3: STYLISH & INTENSIVE WEBSITES THAT ARE GRAPHIC INTENSIVE
For this type of websites, there is no limitation on the colours that you want to use in your background. You can use any colours in the world to create an artistic background for your website. The only limitation is that the colours you pick must not make the text hard to read.
To summarise, choosing a website colour scheme is different from choosing your favourite colour in its entirety. The most important thing that you need to consider is whether the colour scheme you pick is going to be attractive to the audience or not. The trick on picking the right colour scheme is to make sure that the dominant colour, the accent colours, and the background colour complements each other.