Can you make a Website International? Read On…
If you’re trying to expand your business, making its website international is highly recommended. That’s because if your website is worldwide, it will be visited by people from not only your country but others from all around the world, which translates to more chance of a conversion. As we’ve created websites in Bangkok, Thailand for many international companies, we’re going to give you some useful tips that will help you make your website global.
1. PRODUCE CONTENT IN SEVERAL LANGUAGES
Most internet users prefer visiting websites with the content written in their mother tongue. That’s why if you want to attract website visitors from other countries, you should think about making your website available in many languages. Doing this will not only draw more visitors to your website but will also allow them to fully engage with your business.
Even though providing content of your website in multiple languages is important, you should never ignore the quality of the content since poor content can spoil your brand image.
2. TRY NOT TO USE TEXT IN IMAGES
What’s wrong with using text in images? Well, if there is text on an image, Google won’t be able to translate the text when translating the webpage into foreign visitors’ language. If your website contains pictures with too much text on them, some of the international visitors who don’t understand foreign languages may leave your website which means you can lose some of your possible customers. That’s why you should try to avoid using text in images as much as possible. If you have a web design company in Bangkok create your website, don’t forget to tell them about this.
3. OPTIMIZE YOUR WEBSITE FOR LOCAL SEARCH
If you aim to sell the same products in different countries, you don’t need to create separate websites for each country. You can put location-targeted subfolders in your website (like www.YourBrand.com/uk for the UK) by using the geo-location targeting feature in your Google Webmaster account.
If you want your website to have many different versions in order to sell different products in different countries, you will need to target location-based keywords and use country code top-level domains (cc TLD) such as .uk, .es, etc. Then, produce the content, meta description, title, keywords, etc. in the local language of the target location for the best SEO benefits.
4. CHECK YOUR WEBSITE’S LOADING SPEED
If you’re looking to make your website international, speed is one of the most important things that you need to pay attention to because a website’s loading speed is different at different locations. A good international website uses a content delivery network (CDN) which is a group of servers from all across the globe. It helps in making your website load faster even the visitors are in foreign countries. If you’re struggling to speed up your website, hiring a web design agency in Bangkok who can expertly create a website with a high loading speed is not a bad idea.
5. BE CAREFUL WITH THE INTERNATIONAL CURRENCY ON THE WEBSITE
It’s necessary for a global website to display prices in many currencies. A global website that only displays prices in its local currency can give its foreign visitors a hard time. Therefore, if you want to make your website international, displaying currencies according to customers’ location is a must. Not only it will accommodate the customers but it will also pay you off because of increasing revenue. An appropriate API tool can help customers with currency conversions.
6. LOCALIZE THE CHECKOUT PROCESS
It’s important for sellers to make the payment process globally accessible since the standard payment options might not suit everyone. Website owners should provide their customers with suitable payment methods. The checkout process is an important stage when a customer makes a purchase. Therefore, simplifying the process for your customers can contribute to the increase in sales.
7. OBEY LOCAL LAWS
In some countries, there are many rules and regulations that entrepreneurs need to obey. Therefore, before introducing your brand to any country and creating a version of your website for that country, you need to check the local law first. The more you know about the local law, the easier it will be for you to run your business in a particular country.
To sum up, globalizing your website is an important step to expand your business. If you do it without any knowledge or tips, you can end up failing to attract any international customer at all or worse, your website could be illegal in case your target country had a very strict law about entrepreneurship which you didn’t know about. Therefore, it’s best for you to look for some tips first.
For more tips and tricks on website design, website creation, graphic design or logo design, especially website design in Bangkok for businesses – get in touch with us here.