I don’t know any business that doesn’t want to make more money or increase their sales. web design
Today, the only way to be successful is to have a steady flow of traffic to your website. As Google is a major source of traffic, ranking high in the search results is critical. That’s why you need to set up your website correctly to bring in qualified leads that can then be converted into paying customers.
Now there may come a time when your website experiences a drop in search engine rankings, you will lose traffic, business, and revenue. There are many causes of sudden drops in website traffic.
Being able to diagnose and identify the reasons will determine whether your business or not you get your web traffic back on track.
Here are some of the reasons:
1. Broken Redirects
Any structural changes to your site including launching or redirecting can result in a drop in your rankings. This can be mitigated by having a proper 301 redirect plan in place. With this, you must make sure that XML sitemaps, canonical tags, and links are also updated.
A 301 redirect is like a change of address notice for the web. This notice tells search engines that a page, several pages, or your entire website has been moved. You are asking that your website visitors be sent to your new address and not your old one.
When performed correctly, you won’t lose your rankings, nor will you get penalized for duplicate content because search engines are indexing both your old and new web address.
2. You’re Tracking the Wrong Rankings
If your site has been online for many years, chances are you might have used keywords that are no longer relevant or are outdated.
Try thinking like your consumer. Many people will search for different variations of the same question and still be unable to find an answer or solution to their problem. Think simple terms and reflect that on the keywords you use on your website.
Look at your keywords and keyword phrases. If you are using old or more generic keywords, then you’re tracking the wrong rankings and need to update your strategy.
3. Algorithm Changes
Google is always changing their algorithm to improve strategies and results. Many sites have been affected by these changes and suffered from a drop in site rankings.
To avoid being afflicted by Google’s updates, use effective cross-channel marketing and traffic strategy that includes social media and other marketing channels. If you’re not utilizing these channels, your ranking could be hurt.
4. Page Speed
How fast the content on your pages loads will not only affect your rankings, it will also affect your website visitors’ user experience. When pages take longer to load, the bounce rates are higher because people don’t want to wait to see your content.
To check your page speed, try using Google’s new and improved PageSpeed Tool. The tool was revised to incorporate real user data. Pages are ranked fast, slow, and average depending upon how quickly they load.
5. Geolocation Discrepancies
Your rankings will be different depending upon the location where the search was made. Your rankings in one geographic area ought to be different from several other areas.
You might notice that the results you get for a specific search can be entirely different from another person searching the same exact keywords
Another thing is the search result can differ when you logged into your Google account and then repeat the search after logging out.
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