Article by Yes Web Design Studio
In this age, websites are so easily accessible to businesses. Nowadays, there are many platforms that have been launched for you to create your own websites. But what happens after your website has already launched? Have you ever checked the speed of your website or know how your website is performing?
No matter how good your content is, if your PageSpeed score is low, it can prevent your website from appearing on the first page of the search engine.
Today, we’re sharing with you some techniques you can use to help you get your site on that first page!
“According to Crazyegg’s survey for e-commerce websites, 47% of customers expect the site to be loaded in 2 seconds or less;
with 52% of customers who will return to fast-loading sites, and 79% who will not return to slow-loading sites“
In this article, we’re going to cover the following
1) Why do websites need to pay attention to PageSpeed?
2) Which tools are best used to check website speed performance?
3) What does page speed have to do with SEO?
4) 6 Techniques to boost the PageSpeed score
1). Why do websites need to pay attention to PageSpeed? 🤔
Don’t forget that the main purpose of having a website is to provide an online channel for people to reach and interact more easily and conveniently, we call this “Traffic.” This is another important factor that Google’s algorithms use to analyze and rank the pages on Google search results.
A common example would be you clicking into a website to find parts of the website taking longer to load and images sometimes appear messed up. Even if your internet is fast and connection is pristine, the image still appears like an error. We can relate to this frustration as we believe you’ve experienced a lot of slow-loading websites, so it’s important to focus on PageSpeed because “bad PageSpeed = bad Ranking.”
2). Which tools are best used to check website speed performance? 🤫
At present, there are many providers or platforms that offer tools to measure performance, but we would recommend using: these two: Google PageSpeed and GTmetrix, both of which are free of charge, but both are not without limitations.
Google PageSpeed is a tool that evaluates your website’s performance, a tool created by Google free usage. You can put a link to the site that you want to evaluate performance into the field and just press Analyze. Google PageSpeed’s limitation is that it’s not able to measure server performance in that area, and you can’t create an account to track your website at all times.
Next up is GTmetrix, another free website performance tool. The advantage of this tool is that if you get Pro option, you will be able to track the site performance any time. But both free options on GTmetrix is as good as Google PageSpeed, where they can both measure page load time, total page size, and total HTTP requests.
Between the two, the appearance is quite similar so it comes down to what you want out of the features.
“If you need detailed test results and can be follow-up at any time, you should use GTmetrix – opt for pro.”
“For objective purposes that require practical insights that directly affect SEO, you should use Google’s PageSpeed Insights.”
3). What does page speed have to do with SEO?
When you visit a site that is slow as a turtle, snail or a sloth, you’ll probably leave within seconds. PageSpeed is one of the key factors that Algorithm Google will rank on the search page. In addition, slow websites result in higher bounce rates, and will also negatively affect the site performance. Therefore, PageSpeed is crucial to SEO, because this one might actually be why website is struggling to climb up the pages on Google.
4). 6 Techniques to boost page speed score 🚀
Technique #1 Optimize Website with gzip Compression
We need to compress the code and encrypt the code on the server side to a smaller size, which would then be sent to the browser that opens such files. Smaller sized files will load faster thereby increasing PageSpeed. Most hosting services and web browsers support this compression technique. Gzip can also reduce the file size of your messages, such as HTML and CSS files.
Technique #2 Use the WP Smush Wizard to reduce the image file size on the site
The most popular tool for compression is WP Smush, a WordPress plugin that automatically adjusts images and compresses large image files.
Technique #3 Remove Unused Plugins
WordPress has more than 50,000 Plugins and many of these are free, and for this reason it’s easy to go overboard with installing a multiple plugin on the site, even if some are not useful. We’d advise and to delete unused plugins and which could be slowing your site’s processing.
Technique #4 Great Hosting Goes a Long way 🤙
According to a survey, a good Hosting service takes 0.7-0.8 seconds to download files. If the host is slow, it will take twice as long. Therefore, it is important to choose the right host. Of course, when choosing a host, it is always recommended to check additional reviews to understand more clearly whether the hosting provider is right and worth the value.
Technique #5 Shrink Text File Size
If your website is created by custom code, you’ll need a programmer to make it lean and clean. On WordPress, we’ll be able to manage this more easily by having you load and install a plugin named WP Rocket and select the files you want to shrink, such as HTML, CSS, and JS.
Technique #6 Caching
This is simply copying duplicates to your computer memory to save loading for the next time. This reduces retrieval time, making it possible to view information on the page faster.
If you find that your site has reduced traffic, despite the quality content you’re putting up, then the problem with your traffic may not lie with the content but your speed. PageSpeed is another reason why you need to focus on to minimize bounce rate.
Don’t let your website become a sloth, not matter how cute that may sound. We hope all 6 techniques will be able help your website load faster and improve PageSpeed for a better performace.
We offer free consultation and are ready to take your website to the top of the search results with better PageSpeed. Contact on us now 096-879-5445 or via LINE @yeswebdesign
Our other contact channels include the following so come by and say hi to us anytime!
Facebook : yeswebdesignstudio
Instagram : yeswebdesign_bkk
Twitter : yeswebdesignbkk