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First impression matters.
This is especially true when potential customers are visiting your website. WIthin a few seconds they will make assumptions about your business. If you have an unappealing user interface, a slow load time, or poor navigation, they will likely immediately leave your website in search of what they are looking for - straight to your competition.
So if you’re contemplating whether your website needs a redesign, consider following reasons why it might be a good idea to give you website a makeover:
1. YOUR HOME PAGE CONTAINS TOO MUCH TEXT
A big landmine many web designers tend to step on is putting excessive amount of content right on the homepage of your site. It can put off visitors that is looking to grab a quick concept of your website at a glance. Users just don’t want to read endless paragraphs when we are only first being introduced to a brand.
It can be tempting to try and fit in as much information as possible with the mindset that if you present your product to the user up front, they’ll understand your products better and are more likely to purchase your products. This is simply not true. In reality you only have a few seconds to capture the interest of a website visitor, so be succinct with the content of your homepage.
Let your landing pages showcase additional details that a user may find relevant as they move further down the funnel.
2. YOU DON’T HAVE A RESPONSIVE DESIGN
AKeep in mind that most visitors coming to your site for the first time are on their mobile devices. In fact, the number of consumers browsing content on mobile devices will only increase in years to come.
A responsive design allows you to accommodate all of your users regardless of the platform they are using. This sort of website design provides customers with a great user-experience whether they are coming from mobile, ipad, or desktop. Simply put, if your website isn’t responsive, your competition already has an advantage over you—so it’s time to get a responsive website now.
3. YOUR PRODUCT OR SERVICE HAS CHANGED
New major products, service updates or a big upgrade of your business - all these might call for a new design. It’s also the case for many that your biggest change is your marketing message. For example, you might change your product from B2B to B2C. In other words, you have to make sure that the look and feel of your website can convey the message to the right audience. Otherwise you can end up targeting the wrong audience for the product.
4. YOUR WEBSITE IS NOT EASY ON THE EYES
Nothing gives the impression that you don’t care about your brand or your customers like poor visuals. Outdated layout and content laid out in blocks deters your visitors from staying on your website simply because it is not interesting. ‘Bad’ web design are usually filled with clutter of contents, advertisements, and other elements used for marketing purposes.
5. SURPASSING YOUR COMPETITORS
There are times when you can benefit from portraying familiarity by keeping the designs similar to your competitors, as visitors will be used to the patterns and design you're using.
Then again, standing out sends a message that you are different. There is no formula here. When Dropbox started, file sharing was ugly and cumbersome They went the opposite direction by standing out with simplicity in the design and the product. If you're building a similar product now, standing out with an old-school UI wouldn't be a good idea. Instead look for ways build upon what’s been set and improve it.
Design can set you head and shoulders apart from your competition, but in terms of simplicity, using patterns people are used to is always a good idea. Keep in mind that if you're doing a good job with your product or service, others will follow you. So keep surpassing yourself and leave others to catch up to you.
Redesigning your website is one of the most powerful things you can do for your company online. At its core, a website is a communication tool. If it’s difficult for users to communicate with your brand digitally, you’re going to lose sales. By following best practices and using a strategic approach to website design, you can help your company improve ROI and increased brand visibility. Visit our blog for more information on improving your brand’s website.
After reading this article I want you to ask yourself this every time you open your website:
How much value is your website adding to your business?
For more insights on web redesign visit Yes Web Design Studio
Article written by - Yes Web Design Studio
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